March 2025 – Page 42 – storyboard18

ICC partners with Unilever’s Rexona and Dove to champion Women’s Cricket

The agreement, which will run until the end of 2027, was unveiled during the criiio cricket festival in Dubai, coinciding with International Women’s Day.

The deal was brokered by Unilever International—Unilever’s global business unit—demonstrating a shared commitment to advancing women’s cricket and promoting inclusivity in sport.

Lab-grown diamonds drive growth for IGI India, accounting for 60% of revenue: Report

A new reality shift has occurred in the fine jewellery market, leaving producers of traditional diamond brands scrambling. (Image: Unsplash)

The IGI has projected a compounded annual growth rate (CAGR) of 15-20 percent over the next five years in the lab-grown diamond industry

Karnataka to launch state-run OTT platform to promote Kannada cinema

In a broader effort to bolster the film industry, the Chief Minister also announced that the cinema sector will be granted industry status, making filmmakers eligible for benefits under the state’s Industrial Policy.

India lifts ICC Champions Trophy 2025: Brands serve up winning tributes

With this win, Rohit Sharma and his squad secured India's third Champions Trophy title and their seventh ICC trophy overall, adding another glorious chapter to the country's cricketing legacy. (Image: Cricbuzz)

From heartfelt congratulations to witty creatives, brands go all out to celebrate Team India’s historic win.

Shah Rukh Khan, Ajay Devgn, Tiger Shroff face legal notice over Vimal Pan Masala ad

The petitioner pointed out that saffron costs around Rs 4 lakh per kg, while a pouch of pan masala with tobacco is priced at just Rs 5.

Petitioner Yogendra Singh Badiyal, a resident of Jaipur, filed a complaint against the advertisement, arguing that it falsely claims the presence of saffron in the pan masala.

Ajay Devgn launches AI company called ‘Prismix’ to transform storytelling

Prismix is a leading AI-powered media company specialising in generative AI storytelling.

Ajay Devgn’s new AI venture, Prismix, aims to revolutionise storytelling with generative AI technology for filmmakers and creators.

Keep tobacco, alcohol ads and their proxies off IPL: Health Ministry tells Cricket Board

The health ministry letter to IPL emphasised the crucial role of sports in promoting public health, noting that tobacco and alcohol are major risk factors for non-communicable diseases.

In a letter to IPL Chairman Arun Singh Dhumal, Director General of Health Services Atul Goel has urged to ban all tobacco and alcohol advertising during matches, related events and on TV broadcasts.

BCCI announces Rajeev Shukla, Ashish Shelar as new representatives for ACC Board

BCCI extended its best wishes to both Shukla and Shelar, expressing confidence in their ability to contribute to the growth and development of cricket in Asia.

BCCI has named Rajeev Shukla as its Executive Board Member, while Ashish Shelar will join the ACC Board as the Ex-Officio Board Member representing the BCCI.

Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness

India’s short video platforms generated around $100 million in FY24, contributing ~2% to the digital ad spend.

Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.

Generative AI reshapes media industry, raising both opportunity and concern

Media giants balances between AI and creativity. (Image: Unsplash)

Gen AI is gradually transforming the media industry, with top players leveraging AI to automate tasks, enhance reporting, and improve content distribution.