Tag: Nazara Technologies

Nazara sells 94.86% stake in Openplay, will invest Rs 2.17 crore in ReelSaga

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

ReelSaga, founded in 2024, aims to become a leader in India’s serialized short drama video market, a rapidly growing segment in the US and China.

NODWIN Gaming’s marketing spends go over Rs50 crore in the last one year

While digital streaming platforms like Rooter and Loco have always streamed gameplays and tournaments, involvement of mainstream media in televising or streaming boosts the reach, recall and engagement of these events to a whole new level. Representative Image via Unsplash

The esports company is collaborating with non-endemic brands and creating new IPs. It also cracked a TV broadcast deal with Star.