IAMAI urges MeitY for 24-month implementation period of DPDPA Rules

Tech giants Google, Meta, YouTube, and Snap have earlier raised similar concerns over the Digital Personal Data Protection Act's restrictions on behavioural tracking.

In its recommendations to the Ministry of Electronics and Information Technology (MeitY), the Internet and Mobile Association of India (IAMAI) has also highlighted that the Act could hinder the startups and MSMEs because of the financial and technical burden.

McKinsey acquires ET Medialabs, a leader in customer-centric digital marketing

In a statement, McKinsey said, "We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.

In a statement, McKinsey said, “We are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey.”

WPP announces investment and partnership in Stability AI

The partnership will enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, stated the company in a statement.

Through this partnership, WPP will leverage Stability AI’s open visual media models across image, video, 3D, and audio to craft compelling brand narratives.

Beyond the sixes: What’s driving the IPL 2025 ad spend frenzy?

IPL remains an indispensable property for advertisers and will kick off in two days (on March 22), at the Eden Gardens in Kolkata.

The IPL remains a crucial advertising avenue for various industries. Auto, FMCG, BFSI, and infrastructure are the categories likely to see the highest surge in ad spends as the tournament progresses, experts say.

No brands, no dreams: Esports for women dead in India

According to industry experts, male players in top-tier esports organizations earn between Rs 2-3 lakhs per month, while their female counterparts are paid a mere Rs 30,000-40,000.

Esports in India has seen a meteoric rise over the past decade, but it has remained largely male-dominated. While various organizations have attempted to foster female participation, their efforts have been short-lived.