In this week’s InspiRAYtion, veteran adman Rayomand J Patell touches upon the importance of the content in the portfolio as compared to its form that would ultimately help in marketing oneself.
Month: March 2025
Why AI may never match the human brain!
In this week’s Bookstrapping, Reeta Ramamurthy Gupta lists down bookstrapping insights on ‘A brief history of intelligence’ by Max Bennet.
A customer centric approach enables business growth: Abhijeet Sonar, Hansgrohe Group
Abhijeet Sonar also said that since one plays multiple roles in life, it’s important to know where to detach in order to avoid burnout.
Mast & Meh Holi Special: Mirinda, Birla Opus, Crocs – who passed with flying colours?
Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.
Holi Hai! How brands are splattering creativity this festive season
From witty word play to fun interactives, here’s how brands are making Holi 2025 a festival of creativity, connection, and colour.
BREAKING: Ashwini Vaishnaw announces $1 billion fund to boost creators’ economy
Speaking at Global Media Dialogue ahead of the World Audio Visual & Entertainment Summit (WAVES), Minister of I&B Ashwini Vaishnaw shared that country’s first Indian Institute of Creative Technologies (IICT) will be established in Film City, Mumbai for which Rs 391 crore has already been sanctioned.
Press Council reports ‘paid news’ cases | Lawyers to face-off for 28% GST gaming case | Murthy on AI
Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.
Marico invites creative pitches for its wellness and beauty brand
Marico is seeking for creative agency, having an experience working with beauty or wellness brands
Jubilant FoodWorks’ Dunkin head Chitrank Goel resigns
JubilantFoodWorks, which is the master franchisee for Domino’s Pizza, along with Popeyes and Dunkin’, will be appointing Goel’s successor in due course
CleverTap partners with upGrad to introduce AI-driven marketing training
The initiative aims to equip learners with practical insights into customer engagement, retention strategies, and AI-driven marketing.