March 2025 – Page 20 – storyboard18

Vicky Kaushal’s Chhaava leaked online, Mumbai police launch investigation

Despite the piracy setback, Chhaava has been a massive box office success, crossing the ₹500 crore mark.

India to drive 6% of global trade growth after US and China: DHL trade atlas 2025

Recent forecasts predict goods trade will grow at a compound annual rate of 3.1% from 2024 to 2029. This roughly aligns with GDP growth and represents modestly faster trade growth compared to the previous decade.

The DHL Trade Atlas also finds that the center of gravity of world trade has shifted. The shares of trade conducted by the world’s major geographic regions has changed since 2000, with the most dramatic change observed in Asian economies.

The rise of Influencer Cartels: Gaming the system or just playing smart?

As AI infiltrates every layer of influencer marketing; from engagement manipulation to full-fledged AI influencers —the industry is at an inflection point. Will brands continue to chase numbers, or will they finally prioritize authenticity over appearance?

Influencers have long used engagement pods—private groups where members like, comment on, and share each other’s content—to boost their numbers. But as the industry evolves, so do the tactics.

India to launch its own web browser as Zoho wins Indigenous Development Challenge

The upcoming browser is designed to be compatible across multiple platforms, including iOS, Windows, and Android, ensuring a seamless and secure experience for users. (Photo: Unsplash)

Ashwini Vaishnaw emphasized that the initiative marks a shift towards a more inclusive approach to innovation, involving startups, academia, and researchers.

Education body slams Uber India for gambling app ads on cabs

The Acharya Chanakya Educational Foundation has urged Uber India to act responsibly in protecting the interests of the nation’s youth. (Representative Image: Jack Hamilton via Unsplash)

The Foundation’s Secretary expressed deep concern over the negative impact of such endorsements, particularly with the Indian Premier League (IPL) season approaching.

‘Moderate salary hikes expected in India’s marketing, media, and PR sectors’, experts say

The salaries in the media and advertising industries are expected to see steady growth. (Image source: Unsplash)

The advertising and media sectors continue to offer competitive salary growth across experience levels, driven by increasing demand for specialized skills

Santosh Padhi launches independent advertising agency ‘Into Creative’

Into Creative will help brands find that Big Directional Idea — not a line that lives in communication, but a big bang of an idea that can penetrate deep into the brand universe, further added the agency in its statement.

Yogesh Rijhwani will lead creative, Tania Dey Strategy and Digital, Namrata Gosavi will lead design and digital, while Gargi Vegiraju will be the business lead. And, Santosh Padhi and Ayesha Ghosh will be involved with all aspects of the agency.

CCI raids: Leniency Program blows the lid off media cartelization

Leniency programs reduce fines or offer immunity to the first cartel member who cooperates with authorities, thereby destabilizing the cartel's secrecy.

The CCI also considers “plus factors,” additional indicators beyond mere parallel behavior, such as suspicious timing of price changes or communication records that suggest coordinated actions.

CCI must align with market realities, conduct industry research before any intervention: Stakeholders

Eyewitnesses described scenes of controlled chaos: employees were ordered to power down their cell phones while officials combed through offices, seizing critical documents, electronic devices, and vital evidences.

While media agencies face scrutiny, broadcasters argue that any regulatory action should take into account the financial realities of operating premium television channels and marquee events.