Month: March 2025

Dark skies over IPL: Rain threatens Eden Gardens opener

The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.

The adverse weather conditions could impact outdoor events, including the much-anticipated opening match, which faces the risk of being abandoned if conditions deteriorate further.

Creativeland Asia vs WinZO: RMG firm told to furnish a bank guarantee of Rs 50 lakhs

Creativeland Advertising claimed that in February 2025, WinZO Games unexpectedly terminated discussions, opting to work with a different creative team and offering Rs. 10 lakhs as compensation for the tagline.

Storyboard18 had first reported the legal battle on March 5, titled “Creativeland Asia Takes WinZO to Court, Cries Foul Over Misuse of Creative Idea.”

Indian digital advertising industry to grow at a CAGR of 19.09%: Dentsu India

The key trends influencing the MarTech sector include the increasing role of artificial intelligence in personalised marketing and the strategic importance of first-party data in a future where third-party cookies are becoming obsolete. (Image Source: Unsplash)

E-commerce and digital retail are major contributors, with MarTech tools enhancing customer experiences through AI-driven personalization and advanced analytics, highlighted Dentsu India’s ‘Martech Landscape in India’ report.

Dell retains title as India’s Most Trusted Brand for sixth year, Apple iPhone rises to second: TRA’s Brand Trust Report

The largest number of brands has been seen in the category of air conditioners and mobile phones with 19 brands each, Televisions has 17 brands, and both categories of Deo/Perfume and SUV-Brands have 14 brands each. (Photo: Unsplash)

Brands such as TVS at Rank 28, Lipton Tea at Rank 45, Yamaha at Rank 47, Hero MotoCorp at Rank 52, Okaya at Rank 53, Maruti Suzuki Alto at Rank 91, Bajaj Auto at Rank 92, are some of the new entrants in top 100.