March 2025 – Page 21 – storyboard18

Tata Motors names Vicky Kaushal as its brand ambassador; to be the face of ‘Tata Curvv’ campaign

Vicky Kaushal highlighted, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice."

Apart from being the face of Tata Curvv campaign, which will be launched this IPL, Vicky Kaushal will also play a key role across multiple brand initiatives.

BIS raids Amazon, Flipkart warehouses, seizes substandard ‘toys, bottles, diapers, water heaters’

BIS raids Amazon and Flipkart warehouses

BIS seized, ‘374 toys, 44 hand blenders, 534 bottles, 41 speakers, 7,000 electric water heaters and 95 electric room heaters’ from Amazon and Flipkart warehouses

CCI raids spark hope for indie agencies | Finland happiest country | ‘X’ sues Indian government

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

FIR filed against 25 celebrities, including Rana Daggubati & Vijay Devarakonda, for promoting illegal betting apps

This development is expected to spark major controversy in the Telugu film industry, especially since it follows the recent arrest of actor Allu Arjun.

The FIR was lodged at Miyapur Police Station in Hyderabad on March 19, following a complaint by 32-year-old businessman Phanindra Sarma.

Brands to invest ₹550 crore in influencer-led campaigns during IPL 2025: Qoruz

During IPL 2024, brands such as JioCinema, Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm dominated influencer-driven engagements. (Image source: @IPL via X)

The top industries expected to drive this spending based on past trends include entertainment and streaming platforms (30 percent), FMCG (25 percent), consumer electronics (15 percent), e-commerce & D2C brands (15 percent), automobile industry (10 percent), and others (five percent), as stated by influencer marketing and intelligence platform, Qoruz.

CNN-News18 unveils enhanced viewer experience, celebrates 3-year milestone as India’s No. 1 English news channel

The new screen architecture also breaks down the traditional barriers between television and digital. Rooted in the philosophy of ‘One Screen, One Form, One Stream,’ every piece of content created is now inherently TV and digital-ready, ensuring a seamless transition across platforms.

The news channel’s refreshed aesthetics introduce a cleaner, sleeker look, designed to provide a superior on-screen experience to viewers.

Car Price hike: From Maruti to Tata, automakers raise prices from April 2025. Details here

The auto retail sales declined -0.7% year-on-year in March 2025 but improved by over 12% Month-on-Month. (Source: Unsplash)

While Maruti Suzuki said it will be increasing the price up to 4% across all models, Tata Motors has decided a price increase of up to 2%, across its commercial vehicle range from next month

Jitender Dabas to exit McCann Worldgroup

Dabas has worked with FCB Global and Wunderman Thompson

Jitender Dabas joined McCann Delhi in January 2011 and was elevated to chief strategy officer – McCann Worldgroup India in 2016.

FMCG Ads: Facebook leads with 54%, YouTube 29%, X 9%

Prime time (6 PM – 10 PM) dominates FMCG TV advertising, with 53% of ads airing during this period to maximize audience reach. Celebrity-backed campaigns account for 32% of total TV ad duration, leveraging star power for greater impact. Among the most popular ad slots, General Entertainment Channels lead with 41%, followed by Sports at 30% and Movies at 14%, reflecting consumer viewing preferences.

Regardless of the growth in digital platforms, TV remains the leading advertising platform, especially for mass-market FMCG brands like Coca-cola, Nestle, Hindustan Unilever, as per the report.