February 2025 – Page 17

Maruti Suzuki sets ambitious expansion plan for India, eyes market leadership in EVs

Maruti Suzuki unveiled its first electric SUV, the Vitara at the Bharat Mobility Global Expo 2025

Maruti Suzuki is refining its dual-channel sales strategy, positioning Nexa as a premium brand while Arena continues to cater to mass-market consumers.

‘Great creativity alone won’t drive sales’, says Lim Seob Chung of Cheil SWA

The agency also secured the mandate for Luminous, helping the brand expand its solar portfolio.

Chung pointed out a growing challenge for brands—disruptions in the bottom half of the marketing funnel.

Suzuki Motor Corporation unveils new corporate slogan ‘By Your Side’; targets 50% share of Indian auto market with Maruti Suzuki

India remains a focal point of Suzuki’s growth strategy as the auto major revealed its New Mid-Term Management Plan for fiscal years 2025-2030.

Clare Lawson named Global President of Ogilvy One

In her new role, Clare Lawson will collaborate with Kent Wertime, CEO of Ogilvy One, and its global leadership team to deliver exceptional value to Ogilvy One's clients worldwide.

In her new role, Clare Lawson will enhance the agency’s capabilities and services globally while nurturing key client partnerships and continuing to lead the team in EMEA.

“Don’t ban us, regulate us”: Opinion Trading platforms demand regulations

IT Agreement carries a significant impact, particularly regarding trade in IT products, digital industrial policy, and the need for flexibility in applying tariffs to regulate imports.

Storyboard18 had earlier reported about the rise of opinion trading games on real-money gaming platforms, which has drawn the attention of the Ministry of Electronics and Information Technology (MeitY).

MIB warns OTT platforms against publishing obscene, pornographic content

In collaboration with the Government of Maharashtra, the MIB recently announced plans to establish this ambitious creative center in Malad, Mumbai.

Furthermore, self-regulatory bodies of OTT platforms are urged to take proactive measures to address any violations of the Code of Ethics by platforms.

Tata Sons disappointed with BigBasket’s growth, seeks fresh investment: Report

BigBasket CEO Hari Menon said they are targeting to list the company on the stock exchange in the next two years

Tata Sons has reportedly indicated that BigBasket should seek external investors to raise around $1 billion of capital to stage a comeback

TV News commands advertiser interest | Anupam Mittal on Ranveer Allahbadia controversy | PVR-Inox to pay Rs 1.2 lakh for showing ads

With digital platforms prone to misinformation, and print's premium rates and uncertain circulation numbers, advertisers are increasingly turning to TV news channels.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.