In his new role at Firefox, Ashwani Gautam will be responsible for strengthening the brand’s market leadership, expanding its retail and digital presence, and enhancing product innovation to meet the evolving needs of cycling enthusiasts in India.
Month: February 2025
Airbnb bookings from India for Chiang Mai jump by 40%
Millennials and Gen Z from India are adding Chiang Mai to their bucket list and driving travel interest accounting for almost 90 percent of Chiang Mai Airbnb bookings in the first three quarters of 2024.
OYO’s European holiday homes brand DanCenter makes India debut
DanCenter is a Danish brand founded in Denmark in 1957, comprising 12,000 properties across Denmark, Spain, Norway, and Germany.
‘Summon YouTube to court, not just Ranveer, Apoorva’: Anupam Mittal on Ranveer Allahbadia controversy
Taking to LinkedIn, Anupam Mittal, Founder & CEO of People Group, said that the real culprits are ‘big-techs’ who take cover under digital intermediary laws that allow them to flout all responsibility and accountability.
Influencer search volume booms: National stars surge 47% to 3M, global at 2M, regional dips, says Kantar
Cricket continues to captivate India with 223.4 million average monthly searches, including a 103% surge in searches for women’s cricket.
BCCI revises policy on players’ families for Champions Trophy 2025
The decision was made following discussions between a senior member of the team management and BCCI secretary Devjit Saikia before the team’s departure.
42% of cinemagoers cite ads as influential in purchase decisions: GroupM
According to GroupM’s latest report, ‘Profiling Cinemagoers’, cinema has emerged as a powerful driver of the out-of-home economy with 858 million footfalls and a Gross Box Office Collection Rs 12.38 billion.
PVR-Inox ordered to pay Rs 1.2 lakh for showing long ads before movie screening
A Bengaluru man sued PVR-Inox for wasting his 25 minutes by streaming long ads before the screening of Vicky Kaushal’s starrer film Sam Bahadur in 2023
Bombay HC gives BCCI breathing room in tax exemption case
The bench of Justices MS Sonak and Jitendra Jain have quashed the communication arguing that it does not amount to withdrawal of the registration granted to BCCI
Need to rethink customer interactions to improve experience: Mauro Carobene of Tata Communications
Mauro Carobene, VP and Global Head – Customer Interactions Suite, Tata Communications, suggests that to stay competitive, organisations must effectively utilise data and adopt AI-driven technologies to improve customer interactions.