Month: October 2024

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith’s Jai Lala

The CTV increase is more prominent with brands that are catering to metros and affluent audiences, according to Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Digital is increasing at a rate of around 50 percent. says Jai Lala, CEO, Zenith India, the media agency of Publicis Groupe.

Coffee Day Global’s Independent Director Giri Devanur resigns

Giri Devanur, who holds a master of science in technology management from the Columbia University, started his career at TCG-Ivega Corporation, and went on to work across GC Advanced R&D park, Ameri100.

Currently, Giri Devanur holds the position of a chief executive officer at ReAlpha Tech Corp.

82.5 Communications bags Vadilal’s creative mandate

Vadilal is a household name and offers a large range of Ice Creams in the form of ice cream cones, candies, bars, ice-lollies, cups, family packs, and economy packs, in a variety of flavours, stated the company. (Image source: Facebook)

82.5 will handle the full-service creative duties of Vadilal for its entire portfolio along with their design expertise to help Vadilal with its packaging.

Nykaa posts strong Q2 performance, beauty revenues soar

In the June quarter, Nykaa's revenue from operations stood at Rs 1,746 crore

According to FSN E-Commerce Ventures Limited which operates the Nykaa brand, the beauty vertical delivered ‘robust’ net revenue as well as net sales value (NSV) growth of mid-twenties, with a higher GMV growth

Purpose articulates the why of your existence, says Infosys Global CMO

In addition to technological advancements, Sumit Virmani touched on the increasing importance of purpose-driven marketing. He acknowledged the debate around "purpose versus performance" but dismissed it as a false dichotomy. According to Virmani, the real challenge for marketers lies in integrating both purpose and performance into their strategies.

Sumit Virmani, Executive Vice President and Global Chief Marketing Officer at Infosys, on the power of Purpose, the advance of AI and the biggest disruptions reshaping how businesses and brands are built.

Amazon.in becomes the top customer choice for electronics during the festive season, reveals Counterpoint Research

During the first 48 hours of Amazon Great Indian Festival 2024, customers got access to over 25,000 new Despite representing only 8.8% of the global digital advertising market, Amazon's burgeoning ad business poses a significant threat to industry leaders Alphabet (27.7%) and Meta (22.8%).

Attractive offers and deals have emerged as the primary factor for buying consumer electronics online, followed by trust and availability of the latest devices.

Manish Tiwari to be Nestle India’s MD | AAAI re-elects Prasanth Kumar as President; Rana Barua becomes Vice President

Manish Tiwary has been nominated to take over as the Managing Director of Nestlé India Limited with effect from 1st August 2025. The proposal is subject to necessary approvals, the company has said in an exchange filing.

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