Month: October 2024

OML Entertainment appoints Preranaa Khatri as chief business officer

Preranaa Khatri's appointment comes at a critical juncture for OML, as the company aims to streamline its diverse portfolio while driving synergy between its independent business arms.

With nearly two decades of experience, Khatri returns to OML to drive growth across content, creator management, and revenue strategy.

Dentsu India appoints Abhirup Datta as CEO, Performance Media Solutions

With over 20 years of experience across retail, telecom, travel, and media, Abhirup Datta brings expertise in scaling businesses and driving revenue growth. Previously, he led app growth and revenue initiatives at ZEE5 and held leadership roles at Disney Star, TUI India, HT Media, and Bharti Retail.

Abhirup Datta’s primary focus will be driving sales growth at Sokrati, expanding market presence, delivering innovative go-to-market strategies, and achieving exceptional client growth.

Former Lintas and Tilt ad execs launch a creative agency, ZeroFifty Mediaworks

In a joint statement, the three co-founders said, “ZeroFifty was born out of a desire to deploy simple human creativity in the service of complex brand challenges, without the teeming distractions that seem to have seized marketing and communications today. We are incredibly excited about what lies ahead." (From left to right: Shriram Iyer, T Gangadhar and Rajiv Chatterjee)

Rajiv Chatterjee, Shriram Iyer and T Gangadhar were co-founders at Tilt Brand Solutions.

Bharti Airtel in advanced talks to acquire Tata Play

Digital TV services contributed Rs 758 crore to the overall revenue of the company in Q2 of FY25, witnessing an decrease of 2.38 per cent from Rs 777 crore in last quarter of same financial year

Airtel is expected to acquire Tata Play at a valuation similar to that of the Temasek deal.

Diageo renews its partnership with Enormous Brands

As its creative partner, Enormous Brands will continue to manage brand strategy, creative solutions leading to mainline, digital & on ground executions. (Image source: Cascade Strategy)

As part of the renewed collaboration, apart from managing the creative mandate of Royal Challenge, Signature from the prestige segment; Singleton and Tanqueray from the Reserve portfolio, Enormous Brands will additionally manage the creative mandate for Don Julio, the icon of luxury in India.