Month: October 2024

Bank of Baroda partners with Sachin Tendulkar as global brand ambassador

With operations in 17 countries, Sachin Tendulkar’s role as a global sporting icon is expected to elevate Bank of Baroda’s brand presence on the international stage.

In a strategic move to enhance its brand identity, Bank of Baroda has signed cricketing legend Sachin Tendulkar as its Global Brand Ambassador, launching the campaign “Play The Masterstroke” to promote financial literacy and premium banking services.

Local brands thrive amid Aatmanirbhar Bharat push; 45% of consumers prefer homegrown F&B products

Dark patterns are a clever yet concerning design tactic, particularly prevalent in q-commerce apps. Think of the checkout process—it’s where most of the action happens, and companies know it. These strategies manipulate rather than guide the user, nudging them toward actions they might not otherwise take.

Deloitte’s ‘SPURring growth in FMCG’ report revealed that 45 percent of Indian consumers prefer purchasing local brands over global ones for food and beverage products

All you need to know about Manish Tiwary – Nestlé India’s new MD

Before his time at Amazon, Manish Tiwary spent close to 20 years at Unilever, where he held various sales, marketing, and general management roles. (Image source: Business Today)

Ex-Amazon and Unilever veteran Manish Tiwary brings over two decades of leadership and transformation experience to helm Nestlé India’s operations.

AI, Q-comm, micro-Influencers, regional language content fueling festive shopping: Meta

Festive shopping trends continue to see disruption with 96 per cent of shoppers expecting their shopping pattern to change this year on the back of online shopping, e-commerce penetration and the rise of quick commerce. (Image source: Unsplash)

Over half of this year’s festive season shoppers expect to shop more through e-commerce platforms, states a Meta report on shopper behavior.

Amazon miniTV and MX player merged to become ‘Amazon MX Player’

With this acquisition, Amazon is merging two of India’s most popular free AVOD (or ad-supported video on demand) services – MX Player and Amazon miniTV into one service - Amazon MX Player.

Amazon has completed the transaction of acquiring certain assets of Times Internet-owned streaming platform MX Player- which will continue to keep the services free.

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Navigating success: The legacy of Suresh Narayanan at Nestlé India

Suresh Narayanan's tenure with Nestlé began in 1999 when he joined as Executive Vice President for Sales in India.

With over 30 years in the FMCG sector, Suresh Narayanan has transformed Nestlé India through visionary leadership and strategic initiatives, leaving a lasting impact as he prepares for retirement in 2025.

Dentsu BX appoints Vishal Nicholas as EVP and Head of Strategy & Solutions

In his previous tenure at dentsu, Vishal Nicholas served as EVP & Head of Strategy (South & West), Dentsu Creative, where he spent more than seven years.

Reporting to Narayan Devanathan, President & Chief Strategy Officer, South Asia, Vishal Nicholas will further add impetus to the network’s industry-first business transformation practice. He will collaborate closely with the dentsu leadership team to accelerate Dentsu BX’s transformative solutions across India.