October 2024 – Page 29

RK Swamy Ltd to expand Customer Experience Centres; to set up an additional capacity for 600 associates

R K Swamy Limited is a homegrown Integrated Marketing Services provider.

Meesho joins Paytm’s soundbox ad network for consumer engagement

With this new feature, Paytm UPI users can set up automatic payment deductions directly from their bank accounts for trades.

Paytm soundbox ads can be customized for different geographies and support 11 languages, including English, Hindi, Kannada, Telugu, Tamil, Malayalam, Punjabi, Marathi, Gujarati, Bengali, and Odia

CCPA issues guidelines against greenwashing, misleading environmental claims

"It is imperative that these positions are filled as soon as possible to ensure consumer cases are handled efficiently," Khare said.

Consumer Affairs Secretary Nidhi Khare says that Central Consumer Protection Authority (CCPA) may initiate individual or class actions if investigations indicate violations of the Consumer Protection Act, greenwashing guidelines, and other relevant rules.

India’s sustainable food systems: A global model for environmental resilience

Image: Via Unsplash

India’s traditional diet and millet-based initiatives are setting a global example for sustainable food production, highlighting the need for eco-friendly consumption patterns.

Madison wins media mandate for Parag Milk Foods’ Rs 100-120 cr account

In the past, Parag Milk Foods had multiple agencies on board, including GroupM’s m/SIX, Gozoop, Carat, Scion, J. Walter Thompson India (now VML India), among others.

The agency will cater to all the sub brands such as Gowardhan, Go, Pride of Cows and Avvatar

Marriott International’s Tina Edmundson reveals India’s role in shaping the global luxury travel market

Tina Edmundson, President, Luxury at Marriott International, highlights India’s emergence as a key player in the global luxury travel market and that the country is set to become the third-largest source for outbound luxury travel after the US and China.

Q-comm brewing: Tata Group brands gear up to strengthen BigBasket’s BB Now

BigBasket CEO Hari Menon said they are targeting to list the company on the stock exchange in the next two years

Notably, BigBasket partnered with Tata-owned jewellery brand Tanishq during Akshaya Tritiya this year. And, this month, the salt-to-software conglomerate’s coffee chain Tata Starbucks launched a pilot direct delivery via its mobile application

Honasa Consumer’s Chief Product and Technology Officer Jayant Chauhan quits

Jayant Chauhan began his career at Samsung India Software Operations and went on to work across Reliance, Zomato, Paytm and Airtel.

Previously, Jayant Chauhan led Policybazaar as chief product officer.

MIB to conduct E-auctions for FM Radio Channels, reserve price set at Rs 784.87 Crore

Dr. L Murugan, Minister of State for MIB, emphasized that India's judicial system ensures the protection of constitutional rights, including press freedom.

The ministry has now invited applications from prospective bidders who meet the eligibility criteria to submit their applications for auction participation. The deadline for application submission is November 18, 2024.

Ola media account pitched: Excl | Banks lost the service plot? | Media accounts up for grabs

The CCPA’s notice, issued in response to allegations of service deficiencies and potential consumer rights violations, followed a flood of complaints on the National Consumer Helpline related to service delays and refund issues.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.