September 2024 – Page 22

Milind Shah takes on new challenge as CMO of MG Select, MG Motor India’s luxury brand channel

As Milind Shah steps into this new role, he looks forward to collaborating with fellow innovators, industry experts, and luxury car enthusiasts. (Image source: LinkedIn)

Milind Shah embarks on a new journey to redefine the luxury car market in India, marking two decades of his dynamic career.

Samir Kumar takes helm as Amazon India’s new country manager

Samir Kumar joined Amazon in 1999 and was part of the core team that launched Amazon.in in 2013

Samir Kumar joined Amazon in 1999 and was part of the core team that launched Amazon.in in 2013. Kumar is an engineering graduate from the National Institute of Technology, Rourkela. He got his master’s degree from Utah State University in 1995

Snap Partner Summit 2024: Snap Inc launches new AR glasses spectacles

Snap Inc introduced the fifth generation of spectacles and Snap OS

The Snap spectacles are packed into AR glasses that weigh less than half the weight of a typical VR headset at only 226 grams

Instagram moves to protect teens with default private accounts amid criticism

Meta rolls out new safety measures for teens on Instagram as legal and public pressure mounts over social media’s impact on youth mental health.

Swiggy launches ‘Project Next’ to empower delivery partners with career growth

In total, Swiggy’s delivery partners crisscrossed the nation with a collective travel distance of 1.96 billion kilometers in 2024—equivalent to over 533,000 trips between Kashmir and Kanyakumari.

Initiative aims to transition delivery partners into sales roles, enhancing restaurant onboarding while fostering professional development.

Schbang acquires Dutch design agency Addikt to form combined entity with turnover Rs 300 cr

Schbang currently has over 150 brands on retainer and is looking to add 12 more brands by the end of FY25. The agency plans to also foray into Africa and the Middle East, apart from strengthening its presence in Europe with AddiktSchbang.

Schbang has acquired 50% of the shares of Amsterdam-based design agency Addikt to form ‘AddiktSchbang’- with a combination of call-and-put options and an aim to work together for the next 10 years.

GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia says TV and Print are expected to grow at high single digits, driven by investments in non-fiction programming on TV and impactful formats in Print.

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

Prasar Bharati’s OTT launch date pushed to October 3: Exclusive

Prasar Bharati has extended deadline indefinitely till further orders.

The launch was earlier scheduled for September 15, which is now pushed to October amidst the growing concerns from select broadcasters and streaming platforms.

EXCLUSIVE: Now ONDC to boost Real Money Gaming industry

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

The unicorns that have signed Letter of Intent (LoI) to partner with ONDC include likes of Zerodha, EaseMyTrip, Pristyn Care, Cars24, Physics Wallah, PolicyBazaar, OfBusiness, Livspace and GlobalBees.

Dentsu’s strategy | SuperGaming Founder interview | Myntra doubles Gen Z customer base

Amanda Morrissey, global president, iProspect, and chief growth officer, media, Dentsu said that the real focus areas for the company are clients.

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.