September 2024 – Page 21

AVGC sector applauds govt nod for NCoE, projects $26 billion growth by 2030

The Federation of Indian Chambers of Commerce and Industry (FICCI) and the Confederation of Indian Industry (CII), representing industry bodies, will collaborate with the government in setting up the proposed Institute of Immersive Creators (IIIC).

This initiative aims to position India as a content hub, providing state-of-the-art content to enhance India’s global soft power and draw foreign investments into the media and entertainment sector.

ONDC to boost RMG industry | Prasar Bharati’s OTT launch date | GroupM on festive growth for TV, Digital and OOH

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

Mondelez’s Indonesia marketing head joins Tata consumer products

Chandratrey has been replaced by Lucas Levy, former marketing head for Dove Hair in Southeast Asia at Unilever.

Chandratrey was associated with Mondelez International since more than 11 years. He worked closely on products such as Cadbury and Oreo.

Nazara Technologies raises Rs 900 crore in strategic fundraise, boosts stake in Absolute Sports

ReelSaga targets India's mobile-first youth with short, serialized video series. The app will offer bite-sized entertainment, with episodes lasting one to two minutes, and monetize through per-episode microtransactions and subscription options for high-spending users.

The Mumbai-based gaming and media firm secures significant investment to enhance growth and expand its portfolio in the gaming and sports media sectors.

Cabinet clears establishment of national centre of excellence for AVGC-XR

The National Centre of Excellence (NCoE) is being established to act as the pinnacle institution to anchor the AVGC-XR ecosystem in the country. (Image courtesy: Unsplash)

The National Centre of Excellence (NCoE) for animation, visual effects, gaming, comics, and extended reality (AVGC-XR) is said to enhance the country’s soft power globally and attract foreign investment.

Google wins court case against $1.66 billion EU antitrust fine

The EU's General Court said it was throwing out the 2019 penalty imposed by the European Commission

Regulators had alleged that Google — as a dominant online ad broker — illegally prevented rivals such as Yahoo Inc. and Microsoft Corp. from placing ads on third-party websites.

Criteo and Swiggy collaborate to boost quick commerce advertising

Swiggy on Wednesday tied up with Criteo to enhance retail media capabilities

Cashify appoints Ujjwal Sinha as head of marketing

In his new role, Ujjwal will oversee and direct all aspects of consumer marketing at Cashify.

Before joining Cashify, Ujjwa Sinha served as Associate Vice President of Marketing at CARS24, where he played a pivotal role in driving business growth through innovative marketing strategies.

AB InBev India joins the ONDC Network to empower micro-entrepreneurs

ONDC was launched in 2021 by the Modi government to democratise the e-commerce sector in the country

The move is a part of AB InBev India’s ‘Swadhaar’ program, aims to help businesses run by micro-entrepreneurs across the communities the company serves.

Yum! Brands appoints Rohan Pewekar as MD, Pizza Hut Indian Subcontinent

Prior to joining Pizza Hut, Rohan Pewekar was with Samsung Electronics India, leading several high-impact strategic initiatives.

New leadership signals ambitious growth plans as the brand aims to enhance its presence in India, Nepal, Bangladesh, Sri Lanka, and the Maldives.