FICCI – storyboard18

AVGC sector applauds govt nod for NCoE, projects $26 billion growth by 2030

The Federation of Indian Chambers of Commerce and Industry (FICCI) and the Confederation of Indian Industry (CII), representing industry bodies, will collaborate with the government in setting up the proposed Institute of Immersive Creators (IIIC).

This initiative aims to position India as a content hub, providing state-of-the-art content to enhance India’s global soft power and draw foreign investments into the media and entertainment sector.

Is Sports pushing Bollywood out of the marketing spotlight?

Recent FICCI report says that the Indian sports segment grew 62 percent in 2021, exceeding pre COVID-19 levels, and television garnered 84 percent of media spends on sports. Still from CRED’s ad.

Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.