Neeraj Chopra – storyboard18

Eveready Industries launches new campaign with Neeraj Chopra

The TVC features a kid playing with a battery-operated toy ‘Javelin Man’, who saves the world through non-stop javelin throws.

The campaign is in line with the brand’s focus on enhancing its connection with the youth.

Is Sports pushing Bollywood out of the marketing spotlight?

Recent FICCI report says that the Indian sports segment grew 62 percent in 2021, exceeding pre COVID-19 levels, and television garnered 84 percent of media spends on sports. Still from CRED’s ad.

Both new-age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the picture, but sports has certainly upped its game.