ONDC to boost RMG industry | Prasar Bharati’s OTT launch date | GroupM on festive growth for TV, Digital and OOH

Storyboard18 brings you top five news updates from the world of advertising, marketing and business of brands.

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  • Storyboard18,
| September 18, 2024 , 11:22 pm
The government hopes to increase e-commerce penetration in the country to 25 percent with ONDC
The government hopes to increase e-commerce penetration in the country to 25 percent with ONDC

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We bring you top five news updates from the world of advertising, marketing and business of brands.

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EXCLUSIVE: Now ONDC to boost Real Money Gaming industry

The unicorns that have signed Letter of Intent (LoI) to partner with ONDC include likes of Zerodha, EaseMyTrip, Pristyn Care, Cars24, Physics Wallah, PolicyBazaar, OfBusiness, Livspace and GlobalBees.

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Prasar Bharati’s OTT launch date pushed to October 3: Exclusive

The launch was earlier scheduled for September 15, which is now pushed to October amidst the growing concerns from select broadcasters and streaming platforms.

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GroupM predicts record festive growth for TV, Digital and OOH

Ashwin Padmanabhan, Chief Operating Officer, GroupM, South Asia expects digital media to grow between 15-20% this festive season, and out-of-home (OOH) advertising to see healthy double-digit growth.

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Samir Kumar takes helm as Amazon India’s new country manager

Samir Kumar joined Amazon in 1999 and was part of the core team that launched Amazon.in in 2013. Kumar is an engineering graduate from the National Institute of Technology, Rourkela. He got his master’s degree from Utah State University in 1995.

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Google wins court case against $1.66 billion EU antitrust fine

Regulators had alleged that Google — as a dominant online ad broker — illegally prevented rivals such as Yahoo Inc. and Microsoft Corp. from placing ads on third-party websites.

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Stay tuned to Storyboard18’s FAST FIVE from the world of advertising, marketing and business of brands.

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