August 2024 – Page 43

From scarce charging infra to city temperatures, EV adoption faces challenges in India

The overall share of EVs in India's auto market rose to 6.38% in 2023 from 1.75% in 2022, Bharat Lab report mentioned.

According to the Bharat Lab report, the fear of running out of battery power before reaching a charging station remains a significant challenge hindering the widespread adoption of EVs in the country.

Live sports sector is untapped opportunity; can score big with programmatic ads: Tejinder Gill of The Trade Desk

"Aligning targeted ads with sports content ensures brands reach the right audience at the right time, enhancing ad spend efficiency and boosting conversion rates," says Tejinder Gill of The Trade Desk.

Gill, General Manager, The Trade Desk, talks about the rise of sports advertising in India. Its collaboration with NBCUniversal is an example where advertisers are given access to Olympic inventory programmatically. He shares how this allows brands to reach highly engaged audiences affordably, whether they are following traditional sports or newer events like surfing and skateboarding.

Unilever elevates Anuradha Razdan to CHRO, beauty and wellbeing and global chief DEI officer

Anuradha Razdan stated, "Feel privilege to be a part of this incredible business that is home to some of the most iconic brands across Hair, Skin, Health & Wellbeing and Prestige categories, serving consumers all over the world. Also delighted to be taking on responsibility as Global Equity, Diversity & Inclusion Officer for Unilever. Hoping to make a meaningful contribution to an agenda I am deeply passionate about as we advocate for more inclusive businesses."

Anuradha Razdan, who is a graduate in economics from Ferguson College, Pune and holds an MBA from XLRI, Jamshedpur, started her innings in Unilever in 1999.

Blinkit’s Albinder Dhindsa: Some players have been spending more on marketing, subsidies

Blinkit's GOV grew 130% year-on-year to Rs 4,923 crore in the June quarter, while operating loss decreased to Rs 3 crore.

Blinkit aims to hit 2,000 dark stores by the end of 2026 from 639 at the end of the June quarter.

Zomato unveils District, new app consolidating its going-out business

Goyal said building a one stop destination app for going-out could be a game changer

Zomato CEO Deepinder Goyal in a letter to shareholders, said, “Today, Zomato and Blinkit are our two large consumer businesses and both of them serve customers’ needs at home. However, we also have one of India’s largest ‘going-out’ businesses.”

Dabur Q1FY25 net profit up 8% at Rs 500 crore; ad spends up by 15%

Dabur's rural demand outpaced urban demand in Q1FY25. For the market, the FMCG major has also expanded its product basket with the launch of newer affordable and rural-specific pack bundles across categories. (Image source: Moneycontrol)

Dabur’s consolidated net profit was up in Q1FY25 from Rs 464 crore a year earlier. The company posted a volume growth of 5.2% for the quarter, as its rural growth outpaces urban growth.

Zomato’s ad spendings rise by 84% to Rs 340 cr in Q1 FY25

According to Deepinder Goyal, "Cancelled orders will now pop up for nearby customers, who can grab them at an unbeatable price, in their original untampered packaging, and receive them in just minutes."

The standalone net profit of Zomato in the first quarter stood at Rs 470 crore from Rs 276 crore in the same period in FY24

FirstCry spent Rs 482 crore on advertising in FY24

The Pune-based company has reduced the size of its fresh issue by around 8% to Rs 1,666 Cr from Rs 1,816 Cr.

Moreover, from the net proceeds of the IPO, FirstCry has allocated Rs 200 crore towards sales and marketing initiative expenditures.

Wavemaker India wins integrated media mandate for Taco Bell

The account will be handled out of Wavemaker’s Delhi Office. (Image Source: Facebook)

Wavemaker India will be responsible for developing and executing innovative media strategies across various online and offline channels. The partnership will focus on bolstering Taco Bell’s brand visibility.

Cab aggregators largest culprits in dark patterns, says Rohit Kumar Singh | 45% fall between Rs 22.5-Rs 62.5 lakh in Corp Comm salaries

Rohit Kumar Singh, the former Secretary of the Department of Consumer Affairs, has called out cab aggregators as "one of the biggest culprits" in the deceptive landscape of dark patterns.

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