Month: June 2024

The Content Lab appoints Prateek Mehta as Creative Director

Prateek Mehta brings to his new role as Creative Director at The Content Lab, a decade of experience as a marketing generalist that has seen him work with agencies like Mindshare India, Mullen Lowe Lintas, L&K Saatchi and Saatchi and BBDO Vietnam.

Mehta’s work has found recognition not just among clients but also across national and international forums like Cannes Lions, MMA Global and Effies to name a few.

Tonic Worldwide wins digital mandate of Daawat-brand owner LT Foods: Exclusive

The digital account of LT Foods will be managed by the Tonic Worldwide's Delhi office. The agency will be involved in developing robust digital strategies, to help grow the digital identity of the corporate brand.

LT Foods, the parent of the Indian basmati rice brand- Daawat, has initiated its digital communication for the first time. Tonic Worldwide will help grow the digital identity of the corporate brand.

Unregulated information & fake news can create disaster of un-imaginable proportion: VP Jagdeep Dhankhar

Sunil Kumar Gupta, Secretary to the Vice President of India, Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Anupama Bhatnagar, Director General, IIMC, Delhi, C Senthil Rajan, Joint Secretary, Ministry of Information & Broadcasting, senior officials and officer trainees of 2022 & 23 batches attended the event.

Vice President, Dhankar, emphasised the need to take India’s development narrative globally. Interacting with Indian Information Service officer trainees of 2022 & 23 batches, he noted that misinformation a very big threat to peace, stability and challenge to democracy.

Prasar Bharati’s former ADG Sunil Srivastava elected as IETE’s president

Sunil, whose experience in broadcasting spans for more than three decades, has worked in All India Radio's and Doordarshan's divisions such as technology, global outreach, marketing, distribution, central archives, and external services division.

In his new role, and as highlighted by a report, Sunil is committed to furthering the objectives of IETE, driving innovation, and enhancing the Institution’s impact in the field of electronics and telecommunication engineering.

Advertisers start compliance with ‘self-declaration certificate’ norm, more than 6K entries uploaded

Advertisers across categories such as FMCG, automobile, broadcasters, BFSI, consumer durables, and D2C players submitted the Self-Declaration Certificates on both Press Council of India and the Ministry of Information and Broadcasting portals.

Around 6,000 self-declaration certificates (SDCs) were uploaded for digital and print ads on the Press Council of India portal and more than 700 SDCs for the TV and radio ads on the Ministry of Broadcasting portal. However, around 20% of these submissions were the testers and dummies as advertisers still navigate the mechanism.

Fashion influencer Nancy Tyagi: ‘Influencer success is a blend of hustle and heart’

Building a successful online presence takes grit. I learned early on to develop thick skin and focus on creating content I believed in, says Nancy Tyagi.

Nancy Tyagi discusses her journey from civil service aspirations to navigating the glitzy realm of red carpets. She shares perspectives on influencer culture and offers advice on dealing with internet trolls.

IOC exec board proposes creation of “Olympic Esports Games” to IOC Session

The IOC has been engaging with esports since 2018 in a holistic way. It has chosen an approach that allows the organisation to be successful in the esports space while staying true to the values that have guided the IOC for over a century. “With respect to esports, our values are and remain the red line that we will never cross,” the IOC President said.

The IOC is already in advanced discussions with a potential host, and an announcement can be expected very soon after the last formalities have been finalised.