Storyboard18 presents top five news updates from the world of advertising, marketing and business of brands.
Month: June 2024
News18 India takes on Aaj Tak in an outdoor campaign
As per the data released by the Broadcast Audience Research Council (BARC), News18 India recorded a whopping 7.69 crore (unrolled)* reach on the Counting Day. The number one Hindi news channel was at 3.74 crore reach (rolled), leaving behind Aaj Tak at a reach of 3.40 crore.
Self-Declaration Certificate mechanism comes into effect: All you need to know about guidelines, applicability
Starting 18th June, advertisers have started to comply with the ‘self-declaration certificate’- a directive by Supreme Court to curb the misleading ads. Over the past few weeks, industry stakeholders have urged the Ministry of Information and Broadcasting to extend or postpone the implementation, and raised serious concerns.
GroupM’s Vinit Karnik elevated to MD of Content, Entertainment, Sports; Ajay Mehta elevated to head – content, GroupM
GroupM consolidates its Content, Entertainment, and Sports Verticals
Newsdrum turns two, reveals expansion plans on the back of technology and AI
After completing two years of news reporting, the platform has enabled AI-led features with focus on enhancing user experience.
Max Life Insurance Company partners with Star Sports for ICC Men’s T20 World Cup 2024
As part of the collaboration, Max Life will serve as the Insurance Partner on the Cricket Live show during the ICC Men’s T20 World Cup 2024 from June 2nd to June 29th, 2024.
Mahindra commemorates 25 Years of Kargil Vijay Diwas with ‘Hearts to Bravehearts’ initiative
Mahindra will utilize their extensive network to deliver messages from Mahindra Dealerships to three locations of military significance from where convoys of Mahindra SUVs will flag off.
Ogilvy, Leo Burnett, VML and Early Man Film bag Silver and Bronze Lions on Day 2 of Cannes Lions 2024
Indian agencies picked up a total of three more Lions on June 18 at the ongoing festival, taking the total tally for India to 9.
Birla Opus launches its new thematic communication
The film showcases Hi-Definition, 3D feature animation with silhouettes. It has a track created by Indian composer with the message – ‘Duniya Ko Rang Do’ (Colour the world).
Havas launches new groupwide Operating System, commits 400 million euro to data, tech, AI
The announcement comes as Havas looks to the future and prepares for a new chapter with the potential to become publicly traded. Havas will appoint a Global Task Force to support this major investment.