The 71st edition of the Cannes Lions International Festival of Creativity commenced on June 17 in the French riviera. Indian agencies picked up a total of four Lions on June 17 at the ongoing festival.
Results of three more categories have been released, revealing that Indian agencies and brands have picked up three more Lions taking the total tally for India to 9.
In the Entertainment Lions category, Ogilvy (Mumbai) has won a Bronze Lion for their ‘Erase Valentine’s Day’ campaign for Mondelez-owned Cadbury 5 Star. The media agency for the campaign is Wavemaker India.
Read More: McCann Worldgroup India wins India’s first Gold Lion at Cannes Lions 2024
In the Entertainment Lions for Sports category, Leo Burnett (Mumbai) won a Bronze Lion for their ‘Turf Finder’ campaign for Gatorade.
In the Entertainment Lions for Music category, VML (Mumbai) picked up a Bronze Lion for Coca-Cola’s ‘Coke Studio’. The media agency for the campaign is EssenceMediacom (Delhi).
In the Film Craft Lions category, Early Man Film (Mumbai) won a Silver Lion and a Bronze Lion for their ‘Jindal Steel – Steel for India’ campaign for Jindal Steel and Power.
On June 17, McCann Worldgroup India picked up two Lions in the Health and Wellness category. A Gold Lion for their ‘Fit My Feet’ campaign for Buckaroo Footwear and a Bronze Lion for the same campaign and brand.
Ogilvy too picked up a Bronze Lion in the Health and Wellness category for its ‘The Impossible Choice’ campaign for St. Jude India Childcare Centres.
Ogilvy also bagged a Silver Lion in the Outdoor category for ‘Taj Mahal Megh Santoor’ campaign for Unilever’s Brooke Bond.
This year, there were a total of 826 entries from India to Cannes Lions and according to the Cannes Lions tally, only 18 entries have been shortlisted across categories. As usual, the US has the highest number of entries and shortlists at 7224 and 206, respectively.