Month: June 2024

Bollywood’s comeback king? Shah Rukh Khan climbs brand value ladder while Virat Kohli holds strong: Report

The year 2023 also saw Indian celebrities’ continued participation as active investors of startups across industries — ranging from skincare to apparel.bn in 2024, at a CAGR of 31.0%.

The top three most advertised brands on digital platforms are Pepsi endorsed by Ranveer Singh; Livspace endorsed by Anushka Sharma and Virat Kohli; and JioCinema endorsed by Alia Bhatt, MS Dhoni and Sachin Tendulkar, as per Kroll’s report.

Adobe reimagines PDFs by integrating Adobe Firefly into Acrobat

Acrobat is the first PDF solution to offer in-app generative image capabilities.(Image source: Moneycontrol)

New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more.

CoinSwitch becomes the official partner for the UEFA Euro Cup 2024 on Sony LIV

Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room. (Stills from the campaign)

As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run ‘Switch to CoinSwitch’ campaign from June 15 to July 15, 2024.

IBM and The All England Lawn Tennis Club launch new GenAI feature for personalised player stories at Wimbledon

In the survey, 75% of Indian CEO respondents say that inspiring their team with a common vision produces better outcomes than providing precise standards and targets. Yet 31% acknowledge that their employees don’t fully understand how strategic decisions impact them. (Image source: Unsplash)

The new ‘Catch Me Up’ feature displays pre and post-match player cards with AI-generated player stories and analysis via wimbledon.com and the Wimbledon 2024 App. Player cards will be personalised based on user preferences and data such as their location and myWimbledon profile, starting with their favourite players.

IAS expands brand safety and suitability measurement for YouTube

YouTube's updated policy treats this issue as a breach of privacy rather than misleading content. There are exceptions for minors, individuals without computer access, or deceased persons. (Representative Image: Szabo Viktor via Unsplash)

IAS’s Brand Safety, Suitability Viewability, and Invalid Traffic (IVT) Measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts.

YouTube testing server-side ad injections to prevent ad blockers

The program will roll-out starting with Flipkart and Myntra.

Typically, in a client-side injection, the ad arrives at your device separately as compared to server-side injections, where the ad is put into the video before it reaches your device, making it more difficult for softwares to detect the ad and block it.

Dentsu announces key elevations for global expansion of Dentsu Lab

Each Dentsu Lab will be overseen by dedicated local leadership, to be announced in the coming months, with a team of specialists working to bring a range of services to market.

Sven Huberts and Naoki Tanaka have been elevated to lead the global rollout of Dentsu Lab Tokyo. First Labs opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru.

Microsoft Xbox Jerret West to join Roblox as chief marketing officer

Jerret West began his career at Avenue A and went on to work across American Express and Netflix.

During his tenure, Jerret West oversaw all marketing efforts for gaming across the company, including a 200-person global team and over half a billion dollars in marketing spend. His team developed marketing strategies for games, hardware, and services such as Game Pass and Series S/X consoles across the gaming division.