Month: June 2024

From Steve Jobs to Seth Godin, ten quotes about marketing you absolutely should read

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." - Steve Jobs. (From left to right: Steve Jobs and Seth Godin. (Image source: News18 Hindi and Amazon))

Read a range of perspectives from different eras and personalities within the marketing and business world, offering both timeless wisdom and modern insights.

Cheil X hires Anurag Tandon as Chief Growth Officer

In his new role, Tandon will lead the newly opened Cheil X Mumbai office. He is a seasoned business leader with more than twenty years of experience.

A seasoned business leader with more than twenty years of experience, Tandon will lead the newly opened Cheil X Mumbai office in addition to the growth charter.

The self-declaration certificate for ads: Prospects, pitfalls, and influence on the sector

Unlike traditional media such as television or radio, where the number of creative elements is limited, digital advertising involves multiple simultaneous creative tests for performance marketing campaigns. This complexity raises questions about the number of declarations required and the feasibility of managing them efficiently, writes Ambika Sharma, Founder & MD, Pulp Strategy.

The requirement for detailed self-declarations is likely to increase compliance costs for digital advertisers, writes Ambika Sharma, Founder & Chief Strategist, Pulp Strategy Communications.

Disney+ Hotstar introduces ‘pause ads on CTV’ feature

In addition to pause ads, Disney+ Hotstar offers advertisers a diverse suite of CTV ad formats including auto-expanding CTV billboards, prerolls & midroll ads, and click-to-WhatsApp integrations.

The launch of pause ads has generated interest among Disney+ Hotstar’s clients in the CPG, FMCG, F&B, and Auto sectors; Marico, Mondelez and ITC have been amongst the early adopters.

CMOs command premium pay in tepid job market. Find out how much CMOs earn

Salary levels depend on the years of experience. If it’s a digital marketing lead, the salary could range between Rs 40-80 lakh per annum, while a CMO would earn between Rs 1.5 and 2 crore per annum.

The median total compensation, including long-term incentives, of CMOs has increased by 8 percent in 2024 as companies focus on retaining key executives.

Bajaj Consumer Care appoints Sanath R. Pulikkal as CMO

Sanath R Pulikkal is a marketing professional with over 20 years of comprehensive experience and a proven track record in managing key brands in challenging market environments.

In his previous role, Sanath R. Pulikkal was the General Manager of Marketing – Home Care at Dabur India, where he led the marketing and business strategy for some of the most iconic and successful brands in the FMCG industry.