Month: June 2024

Meesho’s Soumitra Choubey: Witnessing a surge of Gen Z users under 25 joining the platform

Soumitra Choubey, Associate Director - Brand Marketing, Meesho

Soumitra Choubey, Associate Director – Brand Marketing, Meesho sheds light on the inspiration behind the Meesho Trendz campaign and further delves into the importance of Gen Z as a core demographic, explores the strategic role of digital media investments, and more.

Govt mulls new proposal to regulate UGC on social media under broadcast services bill

The TAM-AdEx report claimed that digital medium witnessed an increase in ad impressions by 8% in the first half of 2024 as compared to the same period in 2022. Also, H1 2024 saw a notable 3% increase compared to the same period in 2023.

The government is mulling a significant new proposal, in the Broadcast Services Regulation (BSR) Bill, to include User Generated Content on social media platforms, when such content is put out by “professionals”.

Illegal cricket streaming: Delhi HC restrains illegal broadcasting of ICC events

The complaint stated that there are various rogue betting websites which are stated to be illegally offering online betting and gambling services, in contravention to the Public Gambling Act, 1867, and for this purpose they are also indulging in illegal streaming of live sporting events.

This proactive judicial approach ensures that as new infringing sites emerge, they are swiftly addressed, thereby protecting the rights of content owners, the order stated.

Schneider Electric’s global CMO Chris Leong: We cannot ignore the common megatrends of digitization and AI

Chris Leong, Global Chief Marketing officer, Schneider Electric

Chris Leong, Global Chief Marketing officer, Schneider Electric discusses how Lauritz Knudsen holds the flag of ‘Made in India’ for both India and the global market, how climate change should be tackled on an individual level, enterprise level, or at the government/policy maker level, and more.

TRAI meets financial entities to curb menace of 10-digit numbers spam calls

The terrestrially transmitted channels can be carried to multiple DPO networks simultaneously for re-transmission. Considering these developments, it is essential to establish an enabling framework to ensure that service providers can fully leverage technological advancements.

TRAI met with access providers, RBI, SEBI, IRDAI, Banks and other financial entities, and allocated 160 series exclusively for making transactional and service voice calls.

Clients want us to navigate the entire consumer journey for the brand: Dheeraj Sinha, CEO, FCB Group

Dheeraj Sinha, FCB Group CEO, India and South Asia, highlighted, "Our focus is on doing great work for our clients, work that moves the needle in terms of their business, and is also the best in the world. It's not that we release ads in the awards season just so we can win something. It's our continuous endeavour to do great work for our clients' businesses, because we believe that creativity is an economic multiplier."

It is no longer enough for agencies to make good ads; clients also want them to move the needle in terms of business, deliver bang for the buck.