Month: June 2024

Not sure the Chatpat campaign would’ve had the same effect if the character was called Vishnu: Kartikeya Tiwari, FCB Kinnect

Kartikeya Tiwari, national creative director, FCB Kinnect, stated, "In the last two decades, names have become important because it helps cut through the clutter. A name which is attractive, unique, and arouses curiosity is critical. If one gets the name right, it lends a lot to the work and to the writing as well. If the character’s name was not Chatpat, we wouldn't have been able to write the line, ‘Banta hai apun Chatpat, Gyaan dega sabko Jhatpat’." (Stills from the campaign)

In a conversation with Storyboard18, Kartikeya Tiwari, national creative director, FCB Kinnect, touched upon the inspiration behind the Cannes Lion-winning campaign Chatpat, pros of guerrilla filmmaking, and whether a rose smells just as sweet by any other name.

Dollar Industries bullish on South market; Ropes in Mahesh Babu as brand ambassador

Dollar Industries recently signed actor Mahesh Babu as its brand ambassador for South India. Meanwhile Bollywood superstar Akshay Kumar, endorsing Dollar Man, is associated with Dollar as the brand ambassador for over 14 years. Actress Yami Gautam is the brand ambassador for Dollar Women i.e Missy and Actor, Saif Ali Khan is the brand ambassador for Dollar Always. (Image source: News18)

As a part of the Vision South India strategy, Dollar Industries is targeting around 50% growth in sales from Southern market as compared to current year.

What WPP hopes to achieve with global communications agency – Burson

The new visual identity, inspired by the power of light to illuminate insights and reveal opportunity, reinforces the company’s commitment to counseling clients with bold creativity and advisory solutions.

Burson launched its new visual identity and value proposition across all global channels, articulating its modern approach to reinventing how reputation is built and protected in today’s dynamic environment.

Bookstrapping: From Ideas to Impact by Michael Sheldrick

Peppered with real life anecdotes, such as Coldplay powering an entire show with energy from repurposed BMW car batteries, the book humanises advocacy. Sheldrick asks you to humanise your story in the same way, when you set out to convert your ideas for a better world, into action, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

As per the review by Reeta Ramamurthy Gupta, the book ‘From Ideas To Impact’ offers an eight step guide to policy entrepreneurship. Policy entrepreneurship itself, is about people combining the visionary, diplomatic, and implementation approaches, to transform an idea into tangible impact.

How do you ensure a positive working environment? Lets ask Swati Rathi of Godrej Appliances

Swati Rathi, head of marketing, Godrej Appliances, stated, "Happiness is an internal choice – available to us in every moment, irrespective of external variables like achievements, acquisitions or even people."

Here is the way she does it: “I try to do this by setting realistic deadlines, giving clear feedback, setting clear objectives, balancing rigour and pressure with empathy, paying attention to the camaraderie and fun quotient at work.”

Journalist Rajat Sharma files for defamation in Delhi High Court against Congress leaders

Multiple videos were circulating on social media of a Lok Sabha election results day discussion on Sharma-owned India TV news channel that claimed that Sharma used foul language against Nayak.

Congress leaders Ragini Nayak, Jairam Ramesh, and Pawan Khera filed a plea with the court alleging that Sharma used foul language and abused Nayak on live TV.

FCB Group India launches ‘FCB NOW’ program to develop new-age solutions

"FCB NOW represents a significant opportunity for brands to not only understand the future of the digital landscape but also explore potential solutions for building new-age strategies using technology, AI and content, etc," said Dheeraj Sinha, FCB Group CEO, India and South Asia.

This program emphasises generating ideas, building innovative programs, creating workstreams, and solving client problems through new-age tools and solutions, including integrating AI and other advanced technologies.

Bookstrapping: Now that I have your attention by Nicolas Hamilton

What is worse, is that the first flush of success, after years of feeling left out, comes with its own challenges. The loneliness of exclusion can bring negative influences into your life, who now see your money and encourage you to be part of activities like gambling, reviews Reeta Ramamurthy Gupta. (Image source: Amazon)

As per the review put down by Reeta Ramamurthy Gupta, the book is structured into seven chapters, which are more like seven lessons from the author’s life. They stand out extremely relevant for parents raising kids with disabilities; as the author explains- people talk ‘about’ your kids but not ‘to’ your kids.