June 2024 – Page 25 – storyboard18

Myntra appoints Shah Rukh Khan as its brand ambassador to put a spotlight on ‘Trend-first’ fashion

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company. (Image source: CNBC-TV18)

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans.

Oracle to exit advertising business says CEO Safra Catz

Catz in his call, did not talk about how the business will be brought to a halt. (Representative Image: Tarik Haiga via Unsplash)

The company’s ad revenue fell to around $300 million in FY24, as per a call between CEO Safra Catz and the company’s investors discussing quarterly earnings.

Unilever Prestige’s CEO Vasiliki Petrou steps down

Vasiliki Petrou is a non-executive board member at Nexus Brands Group.

Vasiliki Petrou started her career at Procter & Gamble (P&G) as the associate brand manager, Switzerland, and then started her career at Unilever as the vice president – personal care.

Bombay HC grants relief to Karan Johar, restrains release of ‘Shaadi Ke Director Karan Aur Johar’

Joint press statements confirmed that Karan Johar, along with his friend and Dharma Productions CEO Apoorva Mehta, will retain creative and administrative control.

Film ‘Shaadi Ke Director Karan Aur Johar’ was scheduled for a release on 14 June, Friday.

News18 Network’s Counting Day TV viewership leaves IPL finale behind

To highlight its unparalleled viewership on the Counting Day, News18 Network launched a media campaign on Friday. The news network released a front-page ad in all editions of The Economic Times, showcasing comprehensive dominance over competitors on the Counting Day of the 2024 Lok Sabha elections.

The total reach of Counting Day was calculated by aggregating the reach of Network18’s 20 channels across various languages, while IPL Finale’s total reach was derived from 13 Star Sports channels.

Mondelēz International and Lotus Bakeries to expand the Biscoff brand in India

The probe at Mondelēz China is the latest in a series of compliance-related investigations impacting multinational companies in China.

Through this partnership, Mondelēz will leverage its extensive distribution network and local market presence to manufacture, market, distribute and sell Biscoff cookies in India.

IAS partners with Reddit to provide AI-driven measurement to advertisers

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform’s 100,000+ interest-based, intent-driven communities.

IAS’s Brand Safety and Suitability Measurement complements Reddit’s user and brand safety investments, which includes human moderators and AI-driven moderation tools, brand safety content detection, and customizable Brand Suitability controls.

PIB cracks down on 12 YouTube channels for spreading fake news

PIB busts YouTube channels that were spreading fake news

YouTube channels such as NitiGyan4U, KLOnlineStudy, Sarkari Khabar 21, Media Tak, NewsWave429, onlinejobRK, AM News YT, among others were spreading fake news.

IAS partners with Pinterest and Reddit to provide AI-Driven measurement to advertisers

This enhancement expands on IAS’s partnership with Pinterest, which offered Viewability and Invalid Traffic (IVT) Measurement across display and video inventory in 2023.

As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal, the unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.