Ishaan Arya will focus on enhancing the value of the company’s existing IPs, such as BGMS, DreamHack India, NODWIN India Premiership, Valorant Challengers South Asia, and Comic Con India.
Month: June 2024
From Ads on balloons to skywalks, what BMC’s draft hoarding policy covers. Details here.
Under the new draft policy, the hoardings near high-tension wires will require NOC from the power distribution firm
Bombay Shaving Company’s Gauri Malhotra on why the brand chose a “negative” campaign for Father’s Day
Gauri Malhotra, Chief Marketing Officer of Bombay Shaving Company discusses the rationale behind the campaign, the idea behind choosing inhouse employees to feature in the ad film and more.
Volkswagen’s marathon global media review ends; Omnicom holds on to business
Volkswagen’s contract with Omnicom-owned PHD had expired at the end of 2023, kicking off a marathon global media pitch for its multi-billion dollar contract.
Grey’s global COO Nirvik Singh moves on; Singh spent over three decades at the ad firm
Nirvik Singh, who took up the role in 2019 along with being the CEO – Asia Pacific, Middle East and Africa, began his career at Lipton India as an account executive.
‘Illegal’ IPL streaming case: ED conducts searches at Fairplay app offices, seizes assets worth Rs 8 cr
ED conducted raid after an FIR was registered by Nodal Cyber Police, Mumbai.
Advertisers rush to release new ads before June 18; Advised to not issue new ads without SDC after June 18
Given the complexities and practical challenges highlighted by various ad and media industry stakeholders in implementing the self-declaration certificate mechanism, industry bodies have asked the MIB to postpone the process until there is clarity from SC and concerns are addressed by authorities.
Brand visibility is not just about being seen; it’s about being relevant and engaging
AI isn’t just a tool for advertisers—it’s a catalyst for transformation, setting new benchmarks for creativity and effectiveness in the global market, writes Sohamm Thakkar.
Capital punishment: Brewers miffed at policies stymying Delhi beer sales despite heatwave
The relentlessly high thermometer readings should have translated into blockbuster sales for beer brands as in the rest of the country but that has not been the case.
Ahead of Father’s Day, Bombay Shaving Company releases quirky ad, ‘Sorry Dad…’
The ad campaign has amassed three million views on social media since June 8.