Month: June 2024

Spotify launches new in-house creative agency Creative Lab

Spotify measured a panel of users' attention via Amplified Intelligence’s attention tool, across one month using data from 2,500 people in India capturing more than 7,900 ad views.

Available in 11 markets, including India, the Creative Lab will enable advertisers to reach the Spotify audience more effectively.

Wakefit brings on-board David Warner as ‘Pushpa Raj’ to unveil new AI-powered ‘Zense’ range

Warner's portrayal, complete with Pushpa Raj's iconic gestures, promotes Wakefit's new product, Regul8, India's first mattress temperature controller.

As part of the launch, the brand has come up with a brand film featuring Australian cricketer David Warner as Pushpa Raj from the ‘Pushpa’ movie. The ad garnered global attention, including praise from Allu Arjun, the original Pushpa. 

Grey promotes Sarah Trombetta to APAC CEO

As part of Grey’s reinvention plans, Sarah announced the promotion of Masahiko Okazaki to Chief Executive Officer, Grey Tokyo, effective immediately.

Former Hong Kong CEO and currently the AMEA Chief Client Officer for P&G, Sarah Trombetta is poised to cultivate growth in a dynamic marketplace. Also, Masahiko Okazaki has been elevated to CEO Grey Tokyo.

Škoda Auto India celebrates 129 years with Škoda Drive of Belief campaign

Campaign will continue till June 19, 2024 post which winners will be announced on June 24th, 2024.

As a brand that is driven by customers who are self-made individuals, Škoda Drive of Belief invites every individual, even those who are not Škoda customers, to share their personal and professional stories of achievement, the journeys they’ve undertaken, and the challenges they’ve overcome, on a common platform.

Bumble launches Opening Moves featuring Bollywood actors Khushi Kapoor and Vedang Raina

In Bumble’s new film, Khushi and Vedang bond over Bumble's new Opening Moves feature, with Khushi asking Vedang questions like “Most iconic first date idea?” and “What’s your guilty pleasure?”.

Opening Moves is the dating app’s new feature added to their Make The First Move functionality that gives women the option to set a question that their matches can respond to, creating a new way to engage with connections while keeping women in control.

Hero Vired celebrates Father’s Day with a campaign featuring a comic strip

Akshay Munjal, Founder and CEO of Hero Vired, commented, "Father's Day honours the endless efforts and selfless contributions of all fathers. At Hero Vired, we get to witness and celebrate fathers who embrace the journey of upskilling - setting a powerful example for their children. By continuously enhancing their skills and embracing lifelong learning, these fathers demonstrate that upskilling brings lasting rewards and endless opportunities."

The campaign features a comic strip, highlighting how fatherly teachings have evolved over time.

BARC Ratings: CNN-News18 dominates counting day viewership in English news segment

CNN-News18’s programming on Counting Day started at 6AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.

The market share of CNN-News18 is almost 100% more than that of Times Now and four times more than India Today.