June 2024 – Page 28 – storyboard18

MIB to meet Netflix, Disney, Amazon, Google, Meta to discuss broadcast service regulations

Earlier, in March 2024, the Ministry of Information and Broadcasting blocked 18 OTT platforms for publishing obscene, vulgar, and, in some cases, pornographic content.

The MIB meeting is scheduled for June 14. Last year, the draft Broadcasting Services Bill’s recommendations sparked conversations related to content cuts, pricing changes and concerns about the impact on creators and consumers.

85% fans influenced by T20 Cricket World Cup ads: iCubesWire survey

The complaint stated that there are various rogue betting websites which are stated to be illegally offering online betting and gambling services, in contravention to the Public Gambling Act, 1867, and for this purpose they are also indulging in illegal streaming of live sporting events.

A significant 81 percent influenced by T20 World Cup advertisements to purchase products or services, reflecting the potent impact of targeted marketing.

Whirlpool and HUL collaborate to enhance the Indian consumer laundry experience

This partnership is highlighted in a new campaign that brings together the innovative technology of Whirlpool Top Load Washing Machines with the cleaning performance of Surf Excel Matic Liquid Detergent, guiding consumers toward a superior and hassle-free cleaning process.

The integration of innovative technologies from both brands will help in delivering superior fabric care, improving the daily laundry process, and resulting in an enhanced customer experience.

MIB tells news channel not to live telecast anti-terror operations

Beyond employment and education checks, discrepancies in criminal record checks (CRC) and identity verification are also steadily rising. This increase in CRC discrepancies can be attributed to the overall crime rate in India, which has climbed from 422.2 crimes per million in 2022 to 445.9 per million in 2024, according to the latest report from the National Crime Records Bureau (NCRB).

The warning by the I&B ministry has come after some news channels reportedly showed live telecast of the anti-terror operations in Jammu’s Kathua and Doda.

Which e-commerce platforms do Indian dads prefer?

The retail sector’s unprecedented growth amid favourable economic factors and rising affluence has translated into mall space leasing in H1 2024

The YouGov BrandIndex revealed the most considered brands among urban Indian dads between the period of 1st May 2023 and 30th April 2024.

Only 25 percent advertisers completely prepared for the cookie phaseout: Report

While the shift to indie agencies is significant, some argue that legacy agencies continue to offer advantages that cannot be easily replaced. (Image source: Unsplash)

Advertisers aren’t ready for the cookieless future, and many agree with Google’s decision to delay the phaseout, as per the report.

Elevating customer experience: Why conversation cloud is the new frontier for savvy brands

While many businesses are using conversational AI like chatbots, they struggle to provide good customer experiences. This is because current enterprise tools are outdated and can't handle modern AI-powered conversations across different messaging apps, writes Beerud Sheth, Co-Founder and CEO, Gupshup .

Beerud Sheth, Co-Founder and CEO, Gupshup writes that The traditional website-centric approach, while once revolutionary, is no longer sufficient to meet the demands of today’s hyper-connected consumers.

ISA urges MIB to postpone implementation of ‘Self-Declaration Certificate’ mechanism

In a letter to the Ministry of Information and Broadcasting, AIDCF stated, "Unlike traditional distribution platform operators (DPOs), these services do not seem to be subject to the same regulatory scrutiny, potentially creating an uneven playing field for Pay TV operators.

The Indian Society of Advertisers has written to the I&B Ministry to postpone the implementation of the self-declaration until the concerns are heard by the Supreme Court on July 9. Last week, IBDF requested to extend the compliance period by 45 days.

MeitY to meet MCA, CCI today, to discuss concerns over Digital Competition Bill

Much of the market’s 2024 growth stemmed from pent-up demand and the expansion into regions with lower smartphone penetration.

A follow-up discussion is to take place on June 18 under the chairmanship of MeitY Secretary.

Sony Sports onboards SBI, Gatorade, Amul, among others for UEFA EURO 2024

The experience of following the UEFA EURO 2024 will be further bolstered by the in-depth analysis provided by the panel on Football Extraaa which will be hosted by Adriano Del Monte and Olivia Buzaglo, along with Manas Singh and Arpit Sharma reporting live from Germany.

Sony Sports Network will bring all the LIVE action from the tournament in English, Hindi, Malayalam, Telugu, Tamil and Bengali. The ‘Home of Football in India’ will broadcast UEFA EURO 2024 LIVE across Sony Sports Ten 2 SD & HD in English, Sony Sports Ten 3 SD & HD in Hindi, Sony Sports Ten 4 SD & HD in Tamil & Telugu and Sony Sports Ten 5 SD & HD in Bengali & Malayalam.