Which e-commerce platforms do Indian dads prefer?

The YouGov BrandIndex revealed the most considered brands among urban Indian dads between the period of 1st May 2023 and 30th April 2024.

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  • Storyboard18,
 | June 13, 2024 , 11:26 am
Businesses can aim for an incremental 8 to 20 percent growth in like-to-like sales by sweating their investments in customer, product, channel and experience. (Representative Image: Erik Mclean via Unsplash)
Businesses can aim for an incremental 8 to 20 percent growth in like-to-like sales by sweating their investments in customer, product, channel and experience. (Representative Image: Erik Mclean via Unsplash)

With Father’s Day just around the corner, the YouGov BrandIndex revealed the most considered brands among urban Indian dads between the period of 1st May 2023 and 30th April 2024.

Amazon tops YouGov’s Dad Rankings in India, with an impressive score of 75.1.

Flipkart takes the second place (score of 67.6), followed by Myntra in third (34.3).

Interestingly, grocery brands are carving out a notable presence among Indian dads. Big Basket, Reliance Fresh, Flipkart Supermart, and Amazon Fresh have all claimed positions in the top 10 list, ranking 5th, 7th, 8th, and 10th respectively. This indicates that dads are increasingly turning to online platforms for their grocery shopping needs.

Online fashion, beauty and electronics platform Meesho takes the sixth spot in the list (score of 25.5), and Ajio finishes in ninth place (20.2).

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