April 2024 – Page 37 – storyboard18

Mercedes Benz to launch 9 new vehicles in 2024

Mercedes-Benz to create an innovative ‘AMG Speed City’ for performance enthusiasts to hone their performance car driving skills, test the latest AMGs under expert guidance, and enjoy an immersive AMG brand experience.

Mercedes-Benz has clocked the highest ever sales in a month, quarter and fiscal, in its 30 years of Indian operations.

Top Ramadan and Eid ad campaigns that stood out

Over the years, we’ve seen some great ad campaigns that tap into the emotions that the festival exudes, which have made an impact on the people everywhere. (Stills from the campaigns)

Let’s have a look at the best Ramadan and Eid campaigns by brands this year and in the past that stood out and made an impact.

Sharp India appoints Sujai Karampuri as CEO

Sujai Karampuri has experience in telecommunication industry, creating businesses, developing and launching products and solutions in the high-barrier-to-entry wireless technologies such as cellular RAN (2G, 3G, 4G), broadband wireless Access (WiMAX, WiFi), carrier grade networks and cellular offload. (Image source: digitimes)

Sujai Karampuri led Sharp India as chairman.

Biryani reigns this Ramzan with close to 6 million orders

In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year. In December 2023, online food delivery platform Swiggy said that its customers ordered an average of 2.5 biryanis every second during the year.

Close to 6 million plates of Biryani were ordered during this period, marking a 15 percent increase compared to regular months.

Gaming industry to almost double to $6 billion by 2028: Report

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

The report highlights a rising demand for content that resonates with local tastes and narratives, driving the Indian language translation market to a substantial valuation of nearly $500 million.

OnePlus products to not be sold by retail chains starting May 1

OnePlus India has not had an Indian exec at the helm of its local operations since Navnit Nakra’s exit in June 2023. (Image source: Unsplash)

Indian – Southern and Western retail chains to stop selling OnePlus products due to unresolved issues of narrow profit margins, delays in claim processing and bundling.

What if your next beauty secret is powered by AI?

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

Bharath Venkatesh, Associate Director Marketing, Flyfish writes that AI-powered search capabilities understand context beyond keywords, enhance product discovery, and guide customers to find the products they love.

Beyond borders: Developing performance marketing strategies for the global market

Global performance marketing unlocks the potential of reaching new customer segments, increasing brand awareness on a wider scale, and aiding in maximizing return on investment. Conversely, overcoming these hurdles unlocks opportunities for exponential growth. (Representative image via Unsplash)

Cultural differences, language barriers, and local regulations influence people’s interpretations and reactions to advertising content. writes Vivek Kumar, VP, India Performance Marketing Leader, Synchrony,

What have they got that we don’t?

For though we may be the under-chickens in this great poultry farm of pitches, we have something far more valuable – the heart and the hustle to make our dreams a reality', writes Mitul Shah, founder and CCO, Calculated Chaos. (Image source: Unsplash)

It’s pitching season in the ad world. It’s also the season for FOMO and trying hard to make desperate dreams come true, writes Mitul Shah.