Tag: performance marketing

Beyond borders: Developing performance marketing strategies for the global market

Global performance marketing unlocks the potential of reaching new customer segments, increasing brand awareness on a wider scale, and aiding in maximizing return on investment. Conversely, overcoming these hurdles unlocks opportunities for exponential growth. (Representative image via Unsplash)

Cultural differences, language barriers, and local regulations influence people’s interpretations and reactions to advertising content. writes Vivek Kumar, VP, India Performance Marketing Leader, Synchrony,