Tag: beauty tech

India fastest growing BPC market globally; to reach $34 billion by 2028: Nykaa Beauty Trends Report

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

The customers’ beauty aspiration continues to grow, galvanised by their ability to spend more discretionarily, democratization of expertise, and expanding base of dual-income households.

What if your next beauty secret is powered by AI?

The study has identified GenZ and young millennials along with customers in non-metro cities as the audiences spearheading beauty consumption and growth. (Image via Moneycontrol)

Bharath Venkatesh, Associate Director Marketing, Flyfish writes that AI-powered search capabilities understand context beyond keywords, enhance product discovery, and guide customers to find the products they love.