Month: August 2022

Get to the bottom of the pyramid with green products: Sudhir Sitapati

Regarding budget expectations, Sitapati told Storyboard18, “I do feel that domestic consumption needs to be spurred. GDP growth was 8 percent last year but domestic consumption is only 4 percent."

Sudhir Sitapati joined Godrej Consumer Products Ltd (GCPL) as managing director and CEO last year, when the world began to open up in a post-pandemic era. In a candid interview with Storyboard18’s Delshad Irani, Sitapati tells us how he articulated his vision for GCPL back then and his approach towards marketing and brand building. He also shares how Godrej is democratizing categories and the secret to building enduring brands. Here’s what he said. “Companies that last a long time almost always have very strong value systems ingrained in them. Second, you have to have a manic focus on cash…”

Storyboard18 x Momo Media: Let’s Talk – Masculinity in Advertising

Watch the portrayals of men in advertising have evolved over the years.

The portrayal of men and masculinity in advertising has been through significant shifts in the past two decades. From sole breadwinner to supportive husband to a working wife. From preachy papa to dost daddy. From the complete man to the progressive man. Let’s talk about masculinity in Indian advertising. Watch the video. A Storyboard18 and Momo Media collaboration.

How can India Inc. drive mental health conversations

Mental health is still a taboo subject that makes people sweep the issue under the carpet and suffer in silence instead of speaking out and seeking help, mental health poses several challenges. (Representational image: Tim Mossholder via Unsplash)

Corporate India can play an important role in alleviating the country’s burgeoning mental health crisis.