Arnab Roy – storyboard18

Thums Up unveils new ad campaign ahead of ICC Men’s T20 World Cup 2022

Jasprit Bumrah, Indian cricketer featured in ‘StumpCam’ campaign

The campaign, which features cricketers and superstar bowlers Jasprit Bumrah, Umran Malik, and Brett Lee, is promoting how fans get access to match moments, straight from the pitch.

Thums Up needs to be an iconic brand with every generation

"For Indian consumers, affordability is still critical. As we have a long way to go to recruit more consumers, this is going to be critical. We are trying to ensure that on the affordable packs, we are not making big price increases," says Roy

The Coca-Cola Company’s marketing VP, Arnab Roy, on Thums Up’s next billion .

Coca-Cola’s Arnab Roy on Thums Up’s new ad campaign #HarHaathToofan

Arnab Roy, vice president and head of marketing, Coca-Cola India and Southwest Asia

#HarHaathToofan is an ode to inspirational people whose hands have built India over the years.

Why some sporting bodies need to look beyond tactical brand partnerships

Roy will succeed Selman Careaga, who began a new role June 1 as president of the company’s ASEAN & South Pacific operating unit. Roy will begin his new duties Sept. 1, reporting to Manolo Arroyo, executive vice president and global chief marketing officer.

“Many sporting bodies (not all) still see brands and companies as cash sources, and thus most of the partnerships are short-term tactical ones.” – Arnab Roy, vice president and head-marketing, Coca-Cola India and Southwest Asia.

Insight behind Thums Up’s new campaign ‘Soft Drink Nahin, Toofan’

Listen in to the makers of Thums Up’s new ad campaign.