Publicis Groupe – storyboard18

Publicis Groupe to acquire Influential for $500 million

Publicis Groupe has invested $1 billion in acquiring Influential, an influencer marketing platform, and Mars United Commerce

The company has a vast network of more than 3.5 million creators, encompassing 90% of global influencers with over one million followers.

Rajdeepak Das

Das will lead the overall creative direction, product, and thinking for the Groupe.

Anupriya Acharya in conversation with Storyboard18's Shibani Gharat

Anupriya Acharya, CEO of Publicis Groupe, South Asia, on the PepsiCo India win, talent and more. Watch.

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

As a part of their mandate, the agency will manage strategic and creative initiatives for the airline.