Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale.
Tag: Publicis Groupe
Publicis Groupe to acquire Influential for $500 million
The company has a vast network of more than 3.5 million creators, encompassing 90% of global influencers with over one million followers.
Rajdeepak Das to spearhead Publicis Groupe’s new Creative Council for South Asia
Das will lead the overall creative direction, product, and thinking for the Groupe.
In conversation with Publicis Groupe’s Anupriya Acharya
Anupriya Acharya, CEO of Publicis Groupe, South Asia, on the PepsiCo India win, talent and more. Watch.
L&K Saatchi & Saatchi flies away with Akasa Air’s creative biz
As a part of their mandate, the agency will manage strategic and creative initiatives for the airline.