August 2022 – Page 2 – storyboard18

In conversation with Publicis Groupe’s Anupriya Acharya

Anupriya Acharya in conversation with Storyboard18's Shibani Gharat

Anupriya Acharya, CEO of Publicis Groupe, South Asia, on the PepsiCo India win, talent and more. Watch.

Rohit Sharma and Sunil Gupta on Adidas and sustainability

Rohit Sharma and Sunil Gupta in conversation with Storyboard18's Shibani Gharat

Sunil Gupta, senior director, Adidas India and cricketer Rohit Sharma join us to talk about Adidas’ new sustainable apparel collection and more.

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.

Simply Speaking: Emotion as a marketing lever – you can’t wish it to happen!

It is fundamentally important that we aim at emotional responses geared to build habit rather than love. (Representational image: Nihal Demirci Erenay via Unsplash)

Whether the Barcelona football club, Elvis Presley or Laphroaig single malt, brands can provoke emotions up to the levels of frenzy, devotion or ecstasy.

How the Indian gaming industry is gearing up to cross $7 bn revenue by 2025

In less than two years of launching it in the country, BGMI claimed to have clocked over 100 million cumulative users shortly after a year of its launch. (Representative Image: ELLA DON via Unsplash)

Led by subscriptions, micropayments and ad revenues, gaming companies are looking at monetization more seriously

Disney Star’s $3 bn bid helps it keep ICC rights for India market

There has been no formal announcement of a new global sponsor from the ICC. A decision is likely to be made on the same at the end of the T20 World Cup.

Disney Star’s bid was about Rs 24,000 crore for both television and digital streaming rights, as per reports.

Mercedes Benz India to elevate Santosh Iyer to managing director

Mercedes-Benz India's current marketing chief Santosh Iyer, will take over as the new India managing director of the premium auto brand early next year, as per a report.

The German automaker said that an official communication with details is expected soon.

India At 75: Bharat Puri & Piyush Pandey on India’s growth story

Bharat Puri and Piyush Pandey in conversation with CNBC-TV18's Mangalam Maloo

The story of India told by India’s best brandsmiths – Bharat Puri and Piyush Pandey. After having worked together on campaigns for Asian Paints, Pidilite Industries and Cadbury, they tell CNBC-TV18’s Mangalam Maloo about ‘Brand India’.

Never forget that you need an idea and technology cannot save you: Piyush Pandey

In an interview with CNBC-TV18, Bharat Puri and Piyush Pandey spoke about what the idea of ‘being Indian’ meant to them when they started out and the brand playbook for success in India and Bharat. (Representational image: Dibakar Roy via Unsplash)

Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.

Bookstrapping: Influence Empire – The story of Tencent and China’s tech ambition

A master of creating products so convenient and intuitive that billions of users want to join his network, Pony Ma is a private entrepreneur in a state dominant economy with a gift for survival.

Lulu Chen’s book is a window into the brainchild of Pony Ma, Tencent’s ‘influence empire’. Bookstrapping Rating: 4 stars