In an interview with CNBC-TV18, Bharat Puri and Piyush Pandey spoke about what the idea of ‘being Indian’ meant to them when they started out and the brand playbook for success in India and Bharat. (Representational image: Dibakar Roy via Unsplash)
Pidilite’s Bharat Puri and Ogilvy’s Piyush Pandey take a trip down memory lane and talk about Brand India.
