Cultfit – storyboard18

How Curefit saw 300 percent increase in engagement after redesigning its app

"In March 2021, we set a vision for ourselves that in the next 2 years we want to join the league of world’s best apps and we called it Design+. This vision led us to building a robust design language," says Shriya Malpani

In an exclusive interview with Storyboard18, Shriya Malpani, Head of Design, Curefit, talks about the role of app design in brand growth.