Category: Social Media

Bang In The Middle calls out Medanta for using rejected campaign idea

Independent ad agency Bang In The Middle called out former client Medanta, a healthcare provider, for utilizing the agency’s campaign idea now after having rejected the same when the two were in a partnership.

The same everything. The people who once spat on it and threw it out, have now had a change of heart, done a complete volte face, and the campaign is now live on their pages, the LinkedIn post read.

User-generated content rivals OTT and traditional media in India: Accenture

Most of the companies collected users' age, gender, and the language they spoke. Many platforms also obtained information on education, income, and marital status.

According to Accenture’s annual ‘Reinvent for Growth’ report, in all scenarios presented to consumers, social media and social video platforms were consistently picked over streaming video services as the media of choice.

Sex-ed content creators discuss shadowbanning and censorship on Meta platforms

Challenges with promoting sex toys persist on Meta. From being shadow banned to accounts being restricted, sex-ed content creators face challenges with sexual health related content on Meta.

Manzuri’s Aastha Vohra and Sangya Project’s Aashish Mehrotra and Tanisha Rao share their experiences with censorship around sexual wellness content on Meta.

Why has the BCCI stopped IPL commentators, players, teams, from sharing photos/videos from stadiums on match days?

The top categories to advertise in this year’s IPL on TV are ecom – gaming, range of food products, pan masala, perfumes/deodorant and smartphones. (Image source: Moneycontrol)

It was reported that the BCCI issued these instructions after an Indian batsman was clicked while commentating during a game in the IPL. The batsman posted the video to social media, and broadcast-rights holders were not happy with it. A BCCI staff member asked him to then delete the post.

Meta introduces AI chatbot on WhatsApp; currently accessible to select users

Message to self: Your future self will thank you for using it. This feature allows you to send messages to yourself to keep track of notes and messages. Messages to yourself work and look like regular chats, but you can't make audio calls, or video calls, mute notifications, block or report yourself, or see your last seen online. (Representative Image: Dima Solomin via Unsplash)

The chatbot – Meta AI, like many other AI-powered chatbots, let’s you have conversations, provides recommendations, recipes, etc based on questions asked by users.

Angry Mittal?: Anupam Mittal “shocked” after Meta disables his company’s account

With the guidance of a therapist, he realized that his anxiety stemmed not just from professional setbacks but from a deeper fear of not being enough.

On April 9, Meta “arbitrarily” disabled his company’s account, prompting Anupam Mittal to call out the Mark Zuckerberg-led company on social media. Mittal also tagged Meta’s India operations’ head Sandhya Devanathan in the post.

TeamLease sees a drop in hiring outlook for the media sector

On the hiring dip in Media and Entertainment, Jaideep Kewalramani, Head of Employability Business and COO, TeamLease Edtech shared, “While current trends may paint a temporary picture of restraint, these are the exact moments that breed innovation, creativity, and resilience, shaping the future of storytelling. With the advent of AI automation and the rise of AI-augmented human roles set to transform workflows, freshers need specialized courses that are in sync with these emerging technologies.”

Intent to hire freshers in the Media and Entertainment industry stands at 18 percent for January-June 2024, a 3 percent drop from 21 percent in July-December 2023, as per TeamLease EdTech Career Outlook Report 2024.

Fool’s Day: Elon Musk says he’s joining Disney to make it more ‘woke’, in a “recycled” joke

In a recent shift, X agreed to comply with some of Brazil's demands by blocking the contentious accounts, paying the fines, and appointing a legal representative within the country.

Elon Musk and Disney chief Bob Iger have been feuding since Disney joined 200 major advertisers including IBM and Apple to leave X in November 2023 after Musk’s endorsement of an antisemitic post.