While 69% of influencers highlight financial risks, this concern is primarily driven by macro-influencers (20 out of 25), with mega-influencers (13 out of 23) also providing similar warnings.
Category: Social Media
From endorsements to enforcement: Telangana’s dual strike against betting apps and influencers
Legally, an influencer will be liable for any breach or non-compliance of laws. However, the influencer can shield themselves from financial liability through Indemnification and protecting them from legal claims related to misleading content.
French publishers sue Meta over AI copyright use
The National Union of Authors and Composers, alongside concerns regarding unauthorized data usage, has also expressed apprehension about AI’s potential to generate “fake books” that could compete with traditionally published works.
South Korea’s Kia denies endorsing anti-Musk ad campaign as protests against Tesla surge
The automaker clarifies that the controversial advertisement was a local initiative and not approved by Kia Corporation.
Non-alcoholic beverage boom: How zero-proof drinks are changing the game
Dry January, Sober October, and festive gifting seasons drive a 30-40% spike in sales for non-alcoholic beverage players.
Short-video platforms’ adex to surge by 30%; advertisers split over homegrown apps’ effectiveness
Homegrown short-video platforms are seeing renewed advertiser interest despite ongoing concerns over monetization, content moderation, and algorithmic shortcomings. While YouTube Shorts and Instagram Reels dominate the market, homegrown platforms are banking on hyper-local content to carve out a niche.
Marketing masterstrokes: How Pepsi’s ‘Nothing Official About It’ upended the 1996 Cricket World Cup
In 1996, after losing the official sponsorship of the Cricket World Cup to Coca-Cola, Pepsi launched the bold “Nothing Official About It” campaign, redefining ambush marketing. The ad’s irreverent messaging and strategic timing turned a setback into a cultural and commercial triumph.
India’s Got Latent Row: Supreme Court allows Ranveer Allahbadia to resume podcast amid controversy
The Supreme Court granted Allahbadia permission on March 3 to resume the podcast, provided he adheres to standards of decency and morality.
The Indie Ad Revolution: ‘Item numbers’ to ‘pretainers’, what’s happening with indie ad shops?
Clients, creativity, talent and compensation – independent ad firms’ founders unpack what makes indies tick in today’s hyper-fragmented ad landscape and what gives independent agencies an edge over the big networks?
Storyboard18 DNPA Conclave: Experts weigh in on opportunities and challenges of AI’s expanding role in media
Experts at the Storyboard18 DNPA Conclave said the new AI Large Language Models (LLM) have eliminated biases, empowering small media companies to personalize content and leverage data.