Category: Social Media

From Diljit Dosanjh to Coldplay, concert fever rises: Is it a new era for concerts, brands, and artists?

Coldplay band's lead singer Chris Martin performs at Mumbai's DY Patil stadium on 21 January.

From foreign artists to homegrown stars, live concerts are transforming India’s entertainment landscape, offering brands a stage for new opportunities and fans an unforgettable experience.

InMobi’s Vasuta Agarwal on data privacy, omnichannel marketing and quick commerce

Data privacy will continue to be a focal point as stricter regulations unfold. As cookies and traditional identifiers fade into obsolescence, brands will be forced to adopt privacy-first advertising strategies, adjusting to a rapidly changing ecosystem, says Vasuta Agarwal.

Verticals such as quick commerce have experienced significant growth, which has translated into increased advertising and marketing spends on our platform, says Vasuta Agarwal, Chief Business Officer, Consumer and Performance Advertising, InMobi.

Donald Trump plans executive action to revive TikTok access, seeks U.S. stake in ownership

Neither TikTok nor ByteDance has commented on the situation outside regular business hours.

“I would like the United States to have a 50% ownership position in a joint venture,” Donald Trump said in a post on Truth Social, adding that such a deal would protect TikTok, ensure its continued operation, and safeguard American interests.

Breaking: MIB’s WAVES postponed, likely to be held in Mumbai

WAVES which focuses on four key pillars: Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films is likely to be moved to Mumbai.

WAVES, which focuses on four key pillars – Broadcasting & Infotainment, Digital Media & Innovation, AVGC-XR, and Films, is likely to be moved to Mumbai.

Union Minister Ashwini Vaishnaw on DPDP rules: Regulations here won’t stifle innovation like European laws

The draft rules, open for public comment until February 18, aim to strike a balance between industry needs and user privacy rights. They arrive as India's tech sector, one of the world's largest, has been anxiously awaiting guidance on compliance requirements.

India unveils draft rules for data privacy, charting a different path from Europe.

TECH 2025: Trends that will shape our lives as consumers in the year ahead

Social media companies, brands, and influencers have increasingly adopted the term “creator” for the many forms of social media content producers thriving today, from bloggers, vloggers, livestreamers to Instagrammers and TikTok stars. But there is a key difference. Read on to find out. (Image: igor-omilaev via Unsplash)

2025 is the year when AI meets influence. The year everyone becomes a Creator, but few will lead. Read Shubhranshu Singh’s views on the big bets in tech and social media.

SEBI bans YouTube influencer with 19 lakh-plus subscribers; fines Rs 9.5 crore for investment scam

Experts suggest that SEBI incorporate public awareness campaigns, grievance redressal mechanisms, ease in reporting frauds, and AI monitoring of digital platforms to combat financial frauds online.

SEBI’s order prohibits Bharti, his company, and several key associates from providing investment advisory services without the necessary registration. The market ban will remain in effect until April 2025. The regulator has also imposed a penalty of Rs 10 lakh on Bharti and his associates.

92% of content creators in India leverage AI ; Astrology, podcasts witness a 100% surge in popularity: Report

According to a report by Classplus over 92 percent of content creators are leveraging the use of AI which increases their efficiency by 2x. (Photo: Igor Omilaev, Unsplash)

Over 62 percent of people in 2024 preferred creators who produced educational content over those focused on entertainment, Classplus, ed-tech platform, added