Category: Social Media

Big Brands Gone Latent for Samay Raina’s YouTube show?

The controversy erupted after Ranveer Allahbadia, also known as BeerBiceps, made inappropriate remarks to a contestant on the show.

With each episode surpassing an average of 20 million views, big and traditional brands are still shying away from sponsoring/associating with Samay Raina’s- ‘India’s Got Latent’ show over ‘brand safety’ concerns.

Ustad Zakir Hussain, iconic tabla maestro and Padma Vibhushan awardee, passes away at 73

Born on March 9, 1951, in Mumbai, Ustad Zakir Hussain was the eldest son of tabla legend Ustad Allah Rakha. (Image source: GQ India)

The tabla maestro was a recipient of numerous prestigious accolades, including the Padma Shri (1988), Padma Bhushan (2002), and Padma Vibhushan (2023). He also earned the Sangeet Natak Akademi Award in 1990 and the Fellowship in 2018.

Hiring 2.0: How India’s CEOs are leveraging social media and campus tours to attract talent

CEOs across industries are stepping out of the boardroom, directly engaging with prospective talent, particularly at premier schools like the Indian Institutes of Management, Indian Institutes of Technology and the Indian Institute of Science.

Bhavish Aggarwal’s recent visits to IITs and IIMs, paired with Deepinder Goyal’s unconventional use of social media to recruit a Chief of Staff, reflect a growing trend: CEOs are no longer content to leave hiring solely to HR teams.

Diljit Dosanjh turns song lyrics into Coca-Cola gold during the Hyderabad leg of his Dilluminati tour

The highlight of the night came during his performance of the song Pehle Lalkare, where Diljit altered the line “Dooja kamm bottlaan de datt pattne” to “Dooja kamm Coke de datt pattne.” The playful lyric switch not only entertained fans but also generated organic buzz for Coca-Cola.

The Punjabi singer sidesteps Telangana’s alcohol ban directive with creative Coke-themed lyric tweaks, earning the soft drink giant free publicity.

Indie ad agencies in trouble; call for a separate industry body to safeguard their interests

The proposed overhaul of these laws comes amid a surge in applications from non-governmental organizations, trade bodies, and private firms seeking permission to use terms like “India,” “Commission,” “Corporation,” and “Bureau” in their names.

Prathap Suthan, CCO at Bang In The Middle, calls for a collective voice to protect smaller agencies from exploitation and ensure fairness in the Indian advertising ecosystem.

From MrBeast to Khaby Lame: how international influencers are taking to India

While MrBeast is in India to launch his chocolate brand, Feastables, Logan Paul (front) and KSI (right behind him) are in the country to promote their hydration drink brand, Prime, (Image sourced from @loganpaul via Instagram)

India’s booming digital landscape — coupled with rising affluence and cultural diversity — is attracting international influencers in a big way.

World Mental Health Day 2024: Identifying Burnout and Managing Well-being at Workplace

The modern workplace, with its demands, deadlines, and high-stakes decision-making, has evolved into a breeding ground for mental, emotional, and physical stress. (Image source: Unsplash)

As World Mental Health Day urges workplaces to prioritize mental health, workplace burnout becomes an increasing concern; early detection and proactive strategies can help organizations maintain employee well-being and productivity.