Category: Social Media

Festive AdEx forecast: E-commerce to dominate spending

TV still commands significant festive ad spend, especially for big-budget campaigns that focus on mass reach. However, advertisers are more selective, prioritizing prime-time slots and integrating with digital strategies (such as using QR codes or encouraging social media engagement), says Deleise Ross, Senior VP & Business Head, DDB Mudra.

During festive seasons, such as Christmas, Diwali, or New Year, advertisers face the challenge of ensuring visibility across a variety of media touchpoints while maximizing return on investment (ROI), says Deleise Ross, Senior VP & Business Head, Mudramax.

Coldplay concert ticket frenzy: One woman’s epic battle to secure tickets for her family

Coldplay’s performance in India continues to create waves, with three more shows scheduled: January 21 in Mumbai, followed by performances in Ahmedabad on January 25 and 26.

Amid the rush for securing Coldplay concert tickets, Naomi Burton’s hilarious online saga of perseverance, pricey tickets, and family drama goes viral.

Viral Instagram reel showcases luxury cars of Zomato and Blinkit CEOs

Deepinder Goyal was recently recognized as the second richest person in Gurugram, with his net worth estimated at a staggering Rs 9,300 crore, according to the Hurun India Rich List 2024. (Image source: Startup Story)

A social media sensation highlights the opulent rides of Deepinder Goyal and Albinder Dhindsa, sparking discussions on platform fees and gig worker conditions.

India’s OTT showdown: Regional titans challenge global giants

No doubt, the growth of regional OTT platforms highlights the increasing demand for localised content, posing a potential challenge to global giants like JioCinema, Netflix, Disney+Hotstar, and Amazon Prime Video. (Image source: Unsplash)

Regional OTT platforms are swiftly gaining ground in India’s streaming market with tailored, localised content.

TikTok commits to permanently withdraw TikTok Lite Rewards programme from the EU

This is the first case the EU regulators close under the DSA, 105 days after the opening of the proceedings. (Image: Unsplash)

To comply with the Digital Services Act, TikTok has committed to permanently withdraw TikTok Lite Rewards programme from the EU after concerns were raised by the Commission in formal proceedings opened against TikTok on 22 April.

Meta and Google bend ad rules; worked with Publicis-owned Spark Foundry in ‘secret ad deal’ to target minors

The tech giants first tested the campaign in Canada this year and then took it to the US, with plans to launch the campaign in other international markets. (Image: solen-feyissa via Unsplash)

The alleged deal also violated the policies against the circumvention of guidelines, or “proxy targeting”.