Category: How it Works

TV and OTT content influences perception about mental health, say 82 percent Indians: ITC Survey

Be it GenZ or Millennials, everybody is battling stress, albeit due to varying causes. The survey findings highlight the various stressors and de-stressors at Work, in Relationships and the overall attitudes towards mental health and wellbeing. (Representative Image: Total Shape via Unsplash)

ITC’s Feel Good with Fiama Mental Wellbeing Survey 2023 unveils interesting facts about Mental Health perceptions.

How cross-branding impacts the gaming industry

With more people than ever before spending their leisure time on mobile devices, brands are recognising the potential of advertising in this space. (Representative image by Ryland Dean via Unsplash)

As per All India Gaming Federation, the Indian gaming market is expected to grow from $2.8 billion in 2022 to $5 billion in 2025, growing at a CAGR of 28-30 percent.

Maruti Suzuki to infuse Rs 50,000 crore by FY31 towards boosting capacity

The capital expenditure plan includes the expected investments directed towards the production of EVs, aligning with the automaker’s strategy to bolster its presence and offerings in the rapidly evolving EV segment. (Representative Image: Adrian Balasoiu via Unsplash)

Investments will be directed towards enhancing the supply chain, expanding export infrastructure, and strengthening marketing and sales teams.

MAdtech Point: Why digital advertising supply chain needs to focus on measurement

Majority of the violative ads were from the Home Care sector, where products claimed to be eco-friendly/ environment friendly, without adequate support data

While the AdTech industry has tried to build various solutions for brands, there is one area where there is absolutely no solution in sight and that’s related to the transmission of consent and consumer choice signals, writes our columnist.

How new-age gaming developers are transforming player experience

The representation letter to the Prime Minister’s Office and to the office of the Minister of Information and Broadcasting (MIB) was signed by 70 companies from the Indian video games and esports industry.

Now backed with more resources and a massive audience, game developers are ready to capitalize on the skyrocketing demand for more immersive gaming.

GST Council Meet: Centre says not taxing online gaming firms retrospectively as states flag concerns

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Previously, online gaming companies paid 18 percent tax on the platform fees because the law was ambiguous, while betting and gambling always fell under the 28 percent slab.

Rise in demand for homestays during Cricket World Cup

Homestays, traditionally favored in leisure destinations, are currently enjoying strong interest across all cities hosting (World Cup) matches. (Representative Image: Fauzan Saari via Unsplash)

According to Airbnb, the surge in searches for stays in India during the (World Cup) tournament days, has made the country as the go to destination for cricket fans from all over the world.

Muzaffarnagar teacher viral video: MeitY, MIB send blocking orders to X, formerly Twitter

"We filed RTI requests with MeitY and MIB inquiring about tweets covering the Tripta Tyagi misconduct (teacher in Muzaffarnagar, UP) being withheld, which have now been rejected by both Ministries. Except that, both Ministries admitted to ordering censorship," IFF said. (Image source: @CNN-News18 via YouTube)

The viral video from Muzaffarnagar in Uttar Pradesh showcased a teacher showering communal remarks on a seven-year-old Muslim student and goading his classmates to thrash him. A case has been booked against the teacher.