Category: How it Works

Cricket World Cup to drive festive advertising, spends to grow 15 percent

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

Ad spends for sports-related advertising could reach Rs 9,000-10,000 crore this year, with cricket accounting for the lion’s share.

Apple launches iPhone 15 for Rs 79,900 and titanium 15 Pro for Rs 1,34,900

The iPhone 15 Pro and Pro Max sport a titanium frame and will be powered by an A17 Pro chip. (Image sourced from CNBC)

iPhone 15 and 15 Plus now sport the Dynamic Island, which made its debut in the 14 Pro series last year. The 15 has a 6.1-inch screen, while the Plus model has a 6.7-inch screen. all the new iPhone models will have a USB Type-C port.

Explained: The rise and fall of Cafe Coffee Day

NCLT has initiated insolvency proceedings against Cafe Coffee Day's parent company

A Cafe Coffee Day outlet was the perfect spot to hangout, conduct informal meetings and have hour-long conversations. However, since the death of its founder and chairman VG Siddhartha, things haven’t been rosy for the coffee chain.

70 percent Indian consumers to spend more this Diwali: Study

The film has been conceptualized by Havas Worldwide India. (Representative Image: Udayaditya Barua via Unsplash)

The findings of the study reflect an always-on branding strategy is the key in engaging consumers effectively. When shopping for Diwali, more than 58 percent of Indians consider themselves to be planned shoppers, while almost 45 percent regard brand trust as an important factor in their Diwali shopping decisions.