Category: How it Works

In a first, SEBI acts against finfluencer PR Sundar, options trader not allowed to trade for a year

Upon examination, it was observed that P R Sundar offered the advisory services via his website www.prsundar.blogspot.com. The fees collected in lieu of services was received via a payment gateway linked to the bank account of Mansun Consultancy Pvt. Ltd. held with ICICI Bank Ltd, according to the settlement order. (Image source: Twitter - @PRSundar64)

In a first case of action against a finfluencer (financial influencer), market regulator SEBI has penalised and barred renowned youtuber and options trader PR Sundar from trading for a year over alleged violation of investment advisers norms.

Gen Z: Evolving careers, monetizing hobbies, and influencing industries with side hustles

Social media is the biggest platform for them to build on their hobbies. It provides a platform for them to pursue their hobbies and passions, build a community for themselves, and earn good money from it. (Representational image via Unsplash)

70 percent of Gen Z fearlessly explores various career fields, adapting as needed. They embrace side hustles, showcasing their hobbies and skills on social media. Chaudhuri identifies two motives: passion pursuit and uncertainty about stable careers. Gen Z seeks fulfillment beyond traditional paths.​

Actors Rana Daggubati and Tabu envision an immersive future for Indian cinema

Artificial intelligence (AI) has already found its way into filmmaking, enhancing visual effects, programming, and more. It not only simplifies processes but also empowers creators to deliver better content.

Rana Daggubati believes entertainment demand will persist as technology enhances content creation and engages audiences with AI in filmmaking, VFX, and programming, leading to better outcomes.​

Panelists at Goafest discuss gender bias in advertising and media representation

The one daily soap which shook everybody was Jassi Jaisi Koi Nahi. The character, Jassi is an ugly duckling who is working in a fashion house and she became a character everybody could relate to. Unfortunately, not many such characters have surfaced on television screens. (From left to right: Tarun Katial, Anand Narasimhan, Megha Tata, Anupriya Acharya and Kailashnath Adhikari)

Panelists discuss Indian women empowerment ad; data shows need for significant change.

IPL 2023 on JioCinema clocks record-breaking 1500 Cr plus video views in the first seven weeks

Amid the prolonged funding winter gripping the sector, startups have been forced to slash marketing budgets and are viewing IPL sponsorships with caution. (Image source: @IPL via X)

This season has been a game-changer in terms of digital concurrency, surpassing the previous IPL record of 18.7Mn viewers set in 2019. Remarkably, more than 13 matches this season have exceeded the peak concurrency benchmark of 18Mn.

Weekly Shorts: How brands can collaborate with LGBTQ+ influencers

Concerns voiced by LGBTQIA+ respondents underscore their high awareness of financial vulnerabilities, particularly regarding rising medical expenses, mental health, and inflationary pressures. (Representative Image: Michał Franczak via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.