How it Works – Page 241

Tourism association plans to promote religious destinations like Shirdi, Nashik in Maharashtra

Shirdi, located in Ahmednagar district, is famous for the revered Saibaba shrine, while Nashik is home to significant religious landmarks such as the Trimbakeshwar temple. (Representative Image: Aniket Sharma via Unsplash)

IATO, a consortium of over 1,600 members within the tourism industry, unveiled a plan to promote the “triangle” of Shirdi, Nashik, and Chhatrapati Sambhajinagar, along with other tourist destinations scattered across Maharashtra.

Marketing Mocktail: Branding with the enemy- the Enemy-Stand-Mantra construct explained

Replying to the post, Deepika Warrier, head of marketing at Bajaj Auto shared an interesting take. Warrier in one of her previous roles was vice president of the nutrition category for PepsiCo India. (Representative Image: GR Stocks via Unsplash)

Products solve problems in our lives. Brands beat down the enemies that torment us every day.

Starbucks to get rid of disposable cups by 2030: Reports

In 2022, and in some markets, the coffeehouse company began to make use of single-use paper cups, which contained 30 percent recycled material, signifying a 10 percent jump in the content presence. (Representative Image: KAL VISUALS via Unsplash)

Beginning from early 2025, the company aims to have all cups at 30 percent recycled material in all the stores in the United States.

One in ten schools provide a customised privacy notice for children and execute age verification: Report

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

90 percent of the organisations showed users a privacy notice when collecting data through their websites, but since such a notice is the first step for any organisation entering the digital world, the high level of compliance did not indicate the presence of a robust data privacy framework.

90 percent of marketing leaders find their role more complex: Report

t offers an unparalleled platform for creators, agencies, brands, and industry experts to engage, exchange ideas, and celebrate the triumphs of digital creativity and innovation.(Representative Image: HamZa NOUASRIA via Unsplash)

The second biggest global challenge for marketers (number one in the US and APAC) is understanding buyer needs — perhaps because only half say their organisations prioritise sharing audience data, while less than a quarter utilise AI to understand, segment and target buyers.

ONDC forays into skill-based services; plans to rope in Urban Company

On the back of this extensive Network, the brand aims to cater to several pin codes across 20+ states in India in the coming months. (Representational image via Unsplash)

On a monthly basis, ONDC is clocking over 3 million transactions a month, which were only 1 million in July-August.

India’s services sector activity expands again in September as PMI rises to 61.0

BFSI ad volume saw a drop in the radio medium in H12024, according to the TAM Adex report. (Representative Image: Erik Mclean via Unsplash)

Data on the services sector’s performance comes after the manufacturing PMI fell to a five-month low of 57.5 in September.

Meta introduces Gen AI features for advertisers

ANDP said that there is "imminent risk of serious and irreparable or difficult-to-repair damage to the fundamental rights of affected holders.” (Representative Image: Dima Solomin via Unsplash)

The features allow the advertisers to create backgrounds, expand images and generate six different ad text variations.

NODWIN Gaming’s Singapore arm acquires 100 percent stake in game marketing agency PublishMe

The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. (Representative Image: Onur Binay via Unsplash)

This acquisition will provide the essential tailwinds for NODWIN Gaming to drive its mission of leading the emerging market sports media landscape.

Social media ads draw 34 percent Indian consumers this festive season: Study

Social media ads emerge as a highly effective channel, with a significant majority leveraging them to stay abreast of festive deals and offers, showcasing the growing influence of digital platforms in today's festive market.(Representative Image: Gilles Lambert via Unsplash)

Consumption of media (TV, Internet, Radio, etc.) has increased for 20 percent of families, depicting a slight increase in media consumption percentage by 1 percent from last month.