How it Works – Page 242

78 percent Indian marketers feel confident about using AI tools: study

Generative AI (Gen AI) was familiar to 32% of the respondents in the survey conducted by Counterpoint Research.

83 percent of marketers in India say AI will significantly change the way they work in the next year, and 47 percent hope it will help them to be more productive

The silver lining of 28 percent GST on gaming: crackdown on offshore betting firms

The Telangana Gaming (Amendment) Act, 2017, has actively taken measures to prohibit online gaming including games entailing a serious impact on the financial status and well-being of the people with provisions for punishment, including imprisonment and fines. Additionally, the Government of Telangana has signed a MOU with tech firms, such as Google, to enhance digital literacy and protect citizens from online risks.

The government has mandated these entities to officially register within the country, ensuring transparency and adherence to the higher GST levy.

World Cup 2023: Flight searches up 15 percent for inbound travel, highest demand from Australia

On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14, the data noted. (Representative Image via Unsplash)

The top-five cricketing nations visiting India around the World Cup include the UK, Australia, the Netherlands, New Zealand and Sri Lanka. On the domestic front, Delhi-Ahmedabad and Mumbai-Ahmedabad are the top searched routes for October 13 and 14.

Advertising on USA’s MSG Sphere costs $450k a day

The cost to build the MSG Sphere is estimated to be around $2.3 billion. (Image sourced via Sphere Entertainment Co website)

Recently, the cost for advertising on the MSG Sphere was leaked. It apparently costs a staggering $450000 a day and $650000 a week to advertise on the surface of the Sphere.

Elon Musk plans to turn X Corp into an everything app; experiments with a new game video stream feature

Musk acknowledged the storm, admitting his government commitments have distracted from Tesla operations.

Sharing similarities with Twitch, this service is currently accessible only to the premium subscribers of X.

Tom Hanks warns people against dental ad using an AI likeness of him

Speaking with The New York Times, A Meta spokesperson said that the ads were, "against our policies to run ads that use public figures in a deceptive nature in order to try to scam people out of money". (Image source: Moneycontrol)

Hanks said that he had “nothing to do with” the ad.

Lawsuit filed against Elon Musk’s X by agency ‘X Social Media’ over trademark infringement

What has made the situation worse is that Google results of 'X Social Media' rank lower in search results as opposed to the microblogging platform that ranks at the top. (Image via Unsplash)

The complaint by Florida based social media ad agency mentioned that since Twitter was rebranded as X, it led to confusion amongst the consumers as they misunderstood that the agency was somehow in association with Musk’s X.

Cleartrip introduces Flipkart’s ‘The Big Billion Days’ on its platform

The ongoing round values Flipkart at a premium of around 5-10 percent from its previous valuation. Flipkart was last valued at around $33 billion, after accounting for PhonePe's separation. The Economic Times first reported the development. (Still from an ad)

A range of system enhancement measures have been rolled out to promote self-service. In case a customer does not find a resolution online, he/she can request a callback. Processes have been re-engineered to make support available 24/7, on call, and on social media (mention Twitter/Facebook) for instant resolution.

Election season fuels surge in ad spends in news media across MP, Rajasthan and Chhattisgarh

Recently, there were deepfake videos circulating of Union Home Minister Amit Shah, Congress’s Rahul Gandhi and of actors Aamir Khan and Ranveer Singh. These videos were promptly taken down from social media platforms and complaints were filed to this effect. (Representative Image: Phil Scroggs via Unsplash)

Experts see a surge in ad spending across states as political campaigns and regional advertisers look to amplify reach, fuelled by increased disposable incomes and post-election economic dynamics.

Two influencers accused of a million dollar fraud continue to inspire people on Instagram

Meanwhile, hundreds of investors in India rue the loss of their investments, due to bad judgements and poor research. (Representative Image: Claudio Schwarz via Unsplash)

A CNBCTV18.com and Moneycontrol exclusive: According to the Enforcement Directorate, the money collected from the investors were moved to other companies and entities which were related to the perpetrators, without the knowledge of the “gullible investors”.