How it Works – Page 243

Explainer: Demystifying MFA websites: What you should know about made-for-ads platforms

MFA sites use deceptive strategies to boost traffic, trapping users with an overwhelming influx of ad impressions. (Representative Image: Igor Miske via Unsplash)

As per a GroupM analysis, such sites manufacture supplies designed to take advantage of flawed media KPIs and take away ad dollars from credible publishers.

This year’s festive season is projected to witness an advertising splurge: Ramsai Panchapakesan

The creator’s economy is being recognized as the new oil, and it must remain connected seamlessly across the globe. If our economy is to grow and support this sector, there needs to be a collective movement built on a synergistic model. This cannot just be an India-only story; it must be global, Malhotra says. (Representative Image: Desi Mendozavia via Unsplash)

Around 7-8 percent of expenditure this season will be on the back of sports and political ad spends.

Zee-Sony merger may face further delay

After the deal was terminated in January, Zee apparently has reached out to the Sony executives to reconsider the termination and has also offered for talks this month.

Following its merger with Sony Entertainment India, Zee Entertainment Enterprises Ltd. (ZEEL) is set to be delisted from FTSE Global Equity indices.

Online sellers expect at least a 15 percent jump in festive sales YoY: Redseer

Between 2021 and 2023, 984 internal firms registered to operate in India

Sellers continue to show strong belief in the long-term power and impact of eCommerce owing to better revenue growth, lower cost and higher profits amongst ~95 percent of surveyed sellers.

Reliance Retail’s Tira opens its store in Hyderabad

As Tira continuously reimagines the beauty retail landscape, it paves the way for an inclusive and empowering beauty journey for all beauty enthusiasts. (Image source: Moneycontrol)

Tira’s Hyderabad store aspires to revolutionize the beauty retail experience, offering an interactive and tech-driven ambiance for customers to explore and embrace their unique beauty preferences.

Weekly Shorts: Strategies for repackaging influencer content

Leading brands like Gymshark, Neutrogena, Fenty Beauty, and Glossier repackage top-performing creator pieces into new blog posts, videos, and product images instead of sharing studio-shot staged content. (Representative Image: Jakob Owens via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Marketing Mocktail: Strategy demystified- the 4-pillars of brand strategy explained

Check if your brand strategy is built around these four pillars- differentiation, focus, consistency and integration. (Representative Image: Jorge Salvador via Unsplash)

When others zig, you zag.

IAMAI counters TRAI’s OTT revenue sharing demands as ‘rent-seeking’

Radio industry requested TRAI for subsidies, minimum costs for hardware upgradation, a phased transition, and the usage of existing spectrum to also do digital in a simulcast mode.

IAMAI also flagged demands made by the Cellular Operators Association of India (COAI) and the Indian Council for Research on International Economic Relations (ICRIER).

Nazara Technologies gets a tax demand of Rs 2.83 crore from DGGI Mumbai

Despite multiple requests from the sector, the Indian government has ignored the sector since past two years.

Nazara Technologies’ tax demand is unrelated to the current issue of retrospective taxation that is haunting India’s real-money gaming industry.

Indian start-up founders urge government to preserve net neutrality and foster digital India

As detailed in the comprehensive white paper by ASCI Academy, PSA Legal, and Tsaaro Consulting, organizations must recalibrate their cookie strategies to align with emerging legal standards.

According to the startups, if internet-enabled start-ups or online service providers had to first obtain a government license, or pay each Internet Service Provider (ISP) in the world—there are tens of thousands of them—this global market and competition, and the innovation and progress, would all disappear.