How it Works – Page 244

Elon Musk’s X Corp offers discounted ad rates to lure brands

The cuts will target veteran civil servants after earlier rounds focused on probationary workers with fewer job protections.

X is offering discounted ad rates on video ads which appear next to a list of popular topics in the Explore tab.

India’s largest paint manufacturer is gearing up for a colourful festive season

Grasim had previously committed an investment of Rs.10,000 crore towards setting up the paints business. (Image sourced from Moneyconrol)

A delayed festive season due to Adhik Maas, is generally considered better for paint companies, as the window to paint before festive season is longer.

Coca-Cola Q2 Earnings: India emerged as key growth driver in APAC region

Each bench is created from approx. 50 kgs of recycled plastic waste. These eco-friendly benches have been installed in schools, colleges, public parks, and municipal corporation offices across 10 cities in India, including Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Pune, Dharamshala, and Lucknow. (Representative Image: Soheb Zaidi via Unsplash)

Developing and emerging markets remained even, with growth in India and Brazil offset by the suspension of business in Russia in 2022 and a decline in Pakistan.

GST Council likely to meet on August 2 to discuss online gaming tax treatment, law changes

According to Dish TV, levying entertainment tax on the service tax would be constitutionally impermissible.

The GST Council has no plans to reconsider its decision to impose 28 percent tax on online gaming, as per sources.

Disney seeks alternatives to television business; merger best bet, say experts

According to Kritika Seth, founding partner at another full-service law firm, Victoriam Legalis, the Companies Act, 2013, Competition Act, 2002 and Foreign Investment Regulations, will determine the legal framework of any merger or sale related developments for Star India. (Image source: Moneycontrol)

The ongoing shift in consumer preferences towards digital streaming platforms and the rise of online content consumption have disrupted the traditional TV business model for Disney.

Generative AI helping us reimagine Search, other products: Alphabet’s Sundar Pichai

As Google charts its course for 2025, the message from its leadership was clear: in an era of technological upheaval and regulatory scrutiny, the company's future may depend on its ability to transform its AI innovations into products that resonate with consumers while navigating an increasingly complex competitive and regulatory landscape.(Image courtesy: Moneycontrol)

Advertising is coming to Google’s generative AI search product, with the company currently testing ad placements and formats, Pichai said.

India’s mass consumers to accelerate $300 billion e-commerce boom by 2030: Redseer

The share of online shoppers from Tier 2 and 3 cities has increased to 56 percent in FY2024

The report projected that growth in India’s retail market would play out differently across these consumer cohorts in the coming decade, with the mass consumers expected to lead spending on the Indian retail market.

Dunzo owes its advertising agency Rs 1 crore

The platform's closure signals the formal end of Dunzo's business, which has already been operating at a bare minimum over the past year to 18 months.

Ad agency, Cupshup, has sent a legal notice to Dunzo. The startup has also received legal notices from Google India, Nilenso, Clover Ventures, Facebook India Online Services Private Limited (FBI), Koo and Glance for outstanding payments, reported Moneycontrol.

ICC World Cup 2023 sponsorship likely to witness an uptick

Like IPL, the digital viewership is also expected to go up given the official broadcast partner Disney Star will be streaming matches free on over-the-top (OTT) streaming platform Disney+Hotstar. (Image courtesy: Moneycontrol)

Sports marketing executives expect an increase of 25-30 percent in sponsorship initiatives during the ICC Men’s World Cup 2023 over the last tournament that was hosted in England in 2019.

Tata Motors Q1 results: Net profit at Rs 3,202 crore, revenue rises 42%

Tata Motors PV and CV posted a 22 percent year-on-year decline in net profit

Tata Motors Ltd reported a consolidated net profit of Rs 3,203 crore for the quarter ended June beating estimates, as against a net loss of Rs 5,007 crore a year ago.