Category: How it Works

Goafest 2023: Is AI friend or foe? Microsoft’s Amrita Thapar and Agnello Dias dispel myths

Amrita Thapar, chief marketing officer of Microsoft India and advertising expert and veteran Agnello Dias, shared their views on what is arguably the hottest trend and most talked about technology this year. So far, at least. (From left to right: Amrita Thapar, Anuradha SenGupta and Agnello Dias)

Artificial Intelligence takes centre stage during a discussion at the curtain raiser of Goafest 2023. Here are the key takeaways.

How IPL 2023 became a thriving democracy of brands

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

It wouldn’t be surprising if Digital becomes the mother play of it all, and television regresses into the status of a niche-play. In the bargain every brand can advertise.

Wavemaker’s Ajay Gupte: IPL is a nice bump up for viewership. For advertisers, it is a huge playground

"We also have a platform called WPP Choreograph where we are able to customise creatives based on the audience profile," highlighted Ajay Gupte, chief executive officer, South Asia, Wavemaker.

Ajay Gupte, CEO-South Asia of Wavemaker shares his snap take on the Indian Premier League and its digital viewership leap.

Weekly Shorts: Building a robust men’s grooming brand with influencer marketing

Selecting the right influencers is only 50 percent of the campaign; the next 50 percent is to strategise the campaign well.(Representative Image: Hyeonyoung Yang via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

Explained: How AI and precision marketing has transformed election campaigns in India

Recently, there were deepfake videos circulating of Union Home Minister Amit Shah, Congress’s Rahul Gandhi and of actors Aamir Khan and Ranveer Singh. These videos were promptly taken down from social media platforms and complaints were filed to this effect. (Representative Image: Phil Scroggs via Unsplash)

Real-time surveys and integration of booth-level data to target individual voters to firing hundreds of posts in multiple languages simultaneously, election campaigns have changed with the advent of tech and AI.

Big Surge: TATA IPL 2023 on JioCinema gets record-breaking 1300 cr+ video views in first 5 weeks

JioCinema breached the peak concurrency records of TATA IPL twice in a span of five days. On April 12, they clocked a 2.23 crore peak during the Chennai Super Kings vs Rajasthan Royals match. Five days later, during the Royal Challengers Bangalore vs Chennai Super Kings fixture, JioCinema broke the record again with a concurrency of 2.4 crore. (Image source: Twitter - @IPL)

A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league.

Disney+ Hotstar loses 4.6 million subscribers in second consecutive quarterly drop

Disney+ Hotstar accounted for about 33.5 percent of the total paid subscriber base of Disney+ which stood at 157.8 million for the quarter, down 2 percent from 161.8 million subscribers in the previous quarter. Disney+ Hotstar is currently available in India and certain Southeast Asia markets such as Indonesia, Malaysia and Thailand, although a majority of the subscribers are from India. (Representative Image: Mika Baumeister via Unsplash)

Disney+ Hotstar’s subscriber decline for the quarter is its biggest one until now. It comes amid a loss of marquee content from the streaming service.

After Bournvita, influencer ‘Foodpharmer’ goes after Kissan and Maggi ketchup

Recently, Revant Himatsingka caused a stir with his video on Mondelez India-owned malt drink brand Bournvita, highlighting its high sugar content and the misleading positioning as a health drink. The video went viral, and he received a legal notice from the company, leading him to take it down. However, it resonated with millions of netizens who called out the brand.

Revant Himatsingka, known publicly as Foodpharmer, calls out Hindustan Unilever (HUL)-owned ketchup brand Kissan Tomato Ketchup and Nestle India-owned Maggi tomato ketchup for their high sugar content.

Indians choosing to spend higher on increased number of multi-cations: Thomas Cook India & SOTC report

Domestic destinations favoured were Kashmir, Himachal and Uttarakhand, Ladakh, North East, Kerala, Andamans, Goa; Bhutan in the Indian subcontinent. (Representative image by Annie Spratt via Unsplash)

Pandemic induced restrictions has increased appreciation for life. 78 percent respondents opted for experience led travel to create memories of a lifetime with deeper exploration and distinctive local elements Vs. regular sightseeing.