Category: How it Works

Reliance, NVIDIA to develop indigenous large language model for AI in India

Ishita Verma, co-founder and COO at Klub, said, “We are excited to leverage Moshi Moshi’s expertise to create a multitude of opportunities to enhance our brand and customer experience on our social media." (Representative Image: Cytonn Photography via Unsplash)

The companies will work together to build Al infrastructure that is over an order of magnitude more powerful than the fastest supercomputer in India today.

Livestreaming blurring boundaries between content and commerce, as per 80 percent CMOs: Dentsu Report

As per the report, humor is making a comeback with 58 percent of marketers looking to create moments of joy. (Representative Image: Ismael Paramo via Unsplash)

As per a report released by Dentsu Creative, 58 percent of marketers agree that today’s advertising isn’t entertaining enough in a crowded sea of bold and bullish promotional messaging.

ZEE Case: SAT sets new date for Punit Goenka vs. SEBI Case

The regulatory body’s investigation into Zee founders, primarily focusing on Subhash Chandra and Puneet Goenka, reportedly uncovered the potential diversion of approximately Rs 20 billion ($241 million) from the company. This figure is roughly ten times larger than SEBI's initial estimates, raising concerns about financial irregularities within Zee. (Image sourced via CNBC TV-18)

SAT had withheld its judgment in the case, had instructed SEBI to submit a response by September 4.

Delhi HC refuses to restrain the usage of Policybazaar trademarks on Google Adwords

A Google spokesperson said in a statement, “The Court has held that Google’s Ads Trademark Policy is in compliance with the Indian Trademarks Act (TM Act) and does not amount to infringement of trademarks, unless the resulting ad upon review is held to mislead or confuse users as to the source of origin of the Ad. (Representative Image: Nathana Rebouças via Unsplash)

In its legal actions against Coverfox and Acko, Policybazaar alleged that these defendant companies were employing keywords identical to “Policybazaar” trademarks, such as “Policy Bazaar,” “PolicyBazaar,” and “Policy Bazar”.

Shah Rukh Khan’s ‘Jawan’ shatters records; collects Rs 75 cr on opening day

The highest percentage of occupancy, among major cities, came from Chennai (81 per cent), followed by Hyderabad (75.25 percent) and Kolkata (73 percent). The lowest occupancy was found in Pune (42 percent). (Image source: Moneycontrol)

SRK’s ‘Jawan’ collected a total of Rs 75 crore on the first day of its release, as per a report on sacnilk.

Carmakers rev up models with Advanced Driver Assistance Systems for safety conscious Indians

According to Custom Market Insights (CMI), the size of the Indian ADAS is estimated at $2.12 billion in 2023 and is expected to reach $9.98 billion by 2032, a CAGR of 18.80 percent. (Representative Image: Brock Wegner via Unsplash)

MG Motor India, M&M, Hyundai, Honda, Tata Motors and Toyota Kirloskar Motor are among the carmakers betting on the growing market of a tech savvy and safety conscious Indian consumer, estimated to rise to $9.98 billion by 2032 from $2.12 billion now.

Gen Z, millennials to account for 75 percent of spending on disruptors by FY28

The report showed that disruptor jewellery brands have redefined the business model. One brand that is scaling up rapidly has positioned itself as a “fast fashion destination” for gold jewellery. With over 17,000 designs and about 1,000 added every quarter, the brand still runs on close to zero finished inventory. (Representative Image: Unsplash)

Gen Z cares about confidence, fun, and well-being, while millennials care more about eco-friendly and self-expressive brands.

Apple loses $200 billion in market capitalisation on China’s iPhone curbs

It is to be noted that services segment of Apple, which is touted as the growth engine for the company, reportedly saw a job cut of about 100 jobs in its digital services group. (Representative Image: Laurenz Heymann via Unsplash)

Apple counts China as its biggest foreign market and global production base. It reported record June quarter sales from China, improving from a decline of 3 percent in March to a growth of 8 percent.

Weekly Shorts: Five influencer-brand strategies for maximizing sales

Engage your audience with interactive challenges or contests related to holiday themes. It helps by encouraging user-generated content and creating a sense of community around your brand. (Representative Image: Volodymyr Hryshchenko via Unsplash)

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.