How it Works – Page 244

Dia Mirza invests in parenting community and babycare DTC brand, BabyChakra

BabyChakra hopes its collaboration with Dia Mirza will further enhance their commitment to offering exceptional babycare products and empowering mothers with the knowledge and support they need as she will engage with the 30 million+ mothers community of Good Community division. (Image source: News18)

While the investment is undisclosed, CNBC-TV18 learns, as part of her role, Dia will work with BabyChakra in incorporating sustainable and clean care principles into their product ranges.

Zee-Sony merger: Goenkas’ fate hangs in balance as SAT reserves judgment on SEBI debarment

Zee Entertainment Enterprises Ltd (ZEEL) has reportedly sold its prime real estate asset in Hyderabad’s upscale Jubilee Hills area for Rs 99.3 crore.

In August, SEBI passed an order revising the directions it had given to them asking its investigating officials to complete the enquiry in eight months. It further barred them from holding key managerial positions till the conclusion of the investigation. They again went to SAT. SAT heard the arguments and reserved its order.

Explained | Why startups are worried that telcos’ demand for OTT compensation endangers net neutrality

Telecom companies, such as Airtel, Jio, and Vodafone Idea, have recently requested the Telecom Regulatory Authority of India (TRAI) to permit them to charge startups a "network usage fee" based on factors like traffic and the number of users. They have also proposed bringing some types of online applications under the same regulatory framework as telecom service providers. (Representative Image: Atul Vinayak via Unsplash)

Net neutrality ensures equal internet access, prohibiting discrimination by ISPs. According to the founders of over 120 startups, telecom companies’ demands threaten startups, potentially leading to discrimination and stifling innovation, contradicting India’s Startup initiative.

YouTube leads list of web publishers and applications in terms of ad impressions: TAM AdEx report

Tata Safari was the only new brand that made it into the top 100 (Representative Image: Taras Shypka via Unsplash)

The report states that YouTube leads the list of web publishers and applications in terms of ad impressions followed by Aajtak.in during Jan-Jun’23 compared to Jan-Jun’22. During Jan-Jun’23, YouTube alone had 21% of ad impressions.

Wavemaker, Mindshare, Lodestar UM lead COMvergence’s New Business Barometer

GroupM refused claims that they were not called to present the pitch, calling it 'inaccurate'. (Representative Image: HamZa NOUASRIA via Unsplash)

Maruti, Reckitt, PhonePe, Proctor & Gamble, Pernod Ricard,Vivo Mobiles, Beiersdorf and Jaguar Land Rover were among some of the account moves that dominated the Indian market from Jan 2023 to June 2023.

India witnesses 10 percent revenue increase in tech and durable purchases: Study

The consumer tech and durables industry in Asia Pacific is experiencing a transformative phase, driven by fast evolving market trends and shifting consumer behavior. (Representative Image: Julian O'hayon via Unsplash)

China leads the region in online sales, with approximately 47 percent of tech and durables sales. Japan, developing Asia, and developed Asia collectively contributed about 14 percent, 31 percent and 17 percent to the online market, respectively.

Byju’s unveils massive restructuring under new CEO, may let go of 4,000-5,000 employees

In January 2023, Arjun Mohan had resigned as the chief executive officer of upGrad, and he succeeded Mrinal Mohit as Byju's India CEO. (Pictured above: Arjun Mohan, CEO, Byju's) (Image source: Moneycontrol)

These job cuts come at a time when the embattled edtech unicorn is grappling with a tight liquidity situation.

Asian consumers are serious about brand purpose: BBDO

For the longest, Unilever, one of the world’s largest advertisers, has been associating itself with social and environmental causes in its products and marketing campaigns. However, Unilever's CEO, Hein Schumacher observed that not all brands can seamlessly embrace this concept. (Representative Image: Markus Spiske via Unsplash)

Environment and sustainability issues are the leading social topic Asian consumers want brands to champion the most today, states BBDO Voices study.

55 percent of travellers choose December to February to plan holidays: Hansa study

The opportunity to break free from the demands of work is also a compelling factor, as 57 percent seek respite from their professional commitments through travel. (Representative image by Erik Odiin via Unsplash)

The report sheds light into the minds of the Indian traveller and their preferences.

MRUCI elects Shailesh Gupta as chairman, Shashank Srivastava as vice chairman

Reliance BP Mobility and Samsung Galaxy S24 Ultra were the top exclusive advertisers in 2024 compared to the last year, according to the TAM Adex report.

Rajeev Beotra, executive director, HT Media and Anupriya Acharya, CEO, South Asia, Publicis Groupe are have also been appointed to the Board of Governors.