Category: How it Works

OTT is the most popular way of catching new releases for Urban Indians: YouGov

Alongside viewership growth, there has been a notable increase in ad impressions, with APAC and LATAM still showing triple-digit growth while EMEA experienced a 111% rise in HOV and a 119% increase in ad impressions.(Representative Image: Bastian Riccardi via Unsplash)

In addition to this, the data shows that almost a quarter of urban Indians (23 percent) claim they have gone to a theatre to watch a newly released film in the past six months.

DNPA to push for fair revenue sharing with tech giants ahead of India’s Digital India Bill 2023

43 percent of organisations did not provide a clear reason for which personal data was shared with third-party data processors. (Representative Image: Franck via Unsplash)

It hopes that the Bill will contain a bargaining code, which would ensure them a fair share of revenue generated by tech companies through the hosting of news content.

How does working on campaigns around sustainability help creative minds

"Daily rounds of feedback and rejections are demotivators. It kills the creativity. But here’s what we need to remember- we’re privileged enough to work in an industry where brands (some) have the budgets and the power to do good. So, it’s okay to use this platform and do a little good," writes Ayshwarya Sharma of Leo Burnett India.  (Representative Image: Nick Fewings via Unsplash)

The creative mind thrives in hope, it needs to see the silver linings, needs to craft beauty, it needs to know that there are still solutions to create and make the world a better place.

Indian parents want data protection laws to safeguard children from harmful impact of social media

While the audit analyses are global parameters that were tested, the gaps apply to data disclosures across markets including India that is currently in the mists of its Lok Sabha polls. Analysts, media planners and strategists rely heavily on the ad libraries for data, spending patterns and transparency. Image by dole777 via Unsplash)

Indian parents say their children are addicted to social media, OTT and gaming; addiction is making them aggressive, lethargic or depressed: Local Circles survey.

Independent journalist Abhisar Sharma faces copyright claim on parliamentary videos by Doordarshan

The dispute between Abhisar Sharma and Doordarshan raises questions about the boundaries of copyright enforcement in the digital age and its impact on the work of independent journalists and content creators. (Image source: YouTube)

Abhisar Sharma boasts a substantial YouTube following of 2.93 million subscribers and has uploaded 1.3 thousand videos on his channel. Before becoming a YouTuber, Sharma had worked with media organisations like Zee, ABP, BBC, and NDTV.

Humans of Bombay Row: Outrage against HOB and founder Karishma Mehta as the OG page Humans of New York calls it out

Brandon Stanton's tweet went viral and fuelled the backlash against Karishma Mehta, founder of HOB. Several users were also surprised to learn that the platform is monetised and to the extent it is.

Humans of Bombay (HOB) approached the Delhi High Court requesting for an injunction to prevent People of India (POI) from sharing or using its content. The lawsuit revolved around the similarity of content by POI.

Tea and wellness brand Vahdam launches its first ‘Experience Store’

The announcement comes at a time when Vahdam India has recently launched its second-largest category after tea, i.e., spices, with Michelin-awarded chef Vikas Khanna as its brand ambassador.

This strategic move aligns with the brand’s omni-channel strategy and global expansion plans and capitalizes on the rising demand for premium tea and wellness products in India.

Elevating brand storytelling in H2 2023: A marketer’s manifesto

Married with personalisation, conversational marketing adds delight to a customer’s experience cycle with any brand today, and is fast emerging as a competitive differentiator. (Representative image by Rita Morias via Unsplash)

Whether brands are seizing the festive fervour, embracing digital innovations or championing sustainability, the trail to leadership in India’s dynamic marketing arena is paved by agility and consumer-centricity

ICC to launch vertical video production at Men’s Cricket World Cup

Restaurant operators also highlighted that during the match, the footfalls were higher compared to a normal Sunday. Cricketer Virat Kohli’s restaurant One8 Commune in Mumbai too witnessed full reservation. (Image by @ICC via twitter)

The ICC’s vertical feed will be a first-of-its-kind coverage for the sport across all 48 World Cup matches. The technology will provide fans with an easier and more intuitive viewing experience on mobile phones that allows them to consume content on-the-go in the most convenient handheld position.